Corning Incorporated: a Network of Alliances
Corning is a company with a multi million profits and a century long history. James Houghton is a current CEO of the company that is facing a few dilemmas and they have to be resolved as soon as possible in order for the company’s further successful development. The core of the company’s operations and main course of business was edge-cutting technology, however at this time their technology is not a market leader and they have to decide what to do with their three major branches. They need to remodel or cut off one or two of them so that they can carry on gaining leading positions in the business world and produce excellent product.
Lab sciences division is one of the three vital arteries in the body of the Corning company. Currently this branch is not being he most success, although in the course of past seven years, according to the financial statement, it has been the most profitable of the three and future forecast predicts further growth. The problem arises though, Ciba-Geigy a Swedish company who owns 50% of the Ciba Corning corporation is a partner who needs to be taken into consideration. They could buy Corning’s share for 150$ million and Corning would be free to do whatever they want. Ciba is a very well developed company with reputation and mutual business. On the other hand the competitors are spending huge amounts of money on the R&D, three times as much as Corning. It’s inefficient for real breakthrough and simply dangerous considering the possibility of losses if the competitors win over their market share which can happen if they do not increase R&D funding. Corning would be probably better off in case of terminating mutual business with Ciba-Geigy and turning to expanding fields such as professional testing for AIDS or chemical addiction. Combining forces with three other companies each of which is a professional in a specific field (pharmaceutical, clinical and environmental testing) Corning would be able to gain leading positions again. Spending almost 500$million on the investment into the purchase of such promising companies and getting back about 150$ million from selling of Ciba would be an optimal decision. This choice is a very risky one, although if money starts working immediately on the new products of the three new entities, it would most probably bring more profit than Ciba with its low return.
Considering the history of the company and its quality orientation, a new redirection of funds into a more perspective business would be a better idea than sticking with a more or less safe but slowly dying company. Corning is a company with a big experience in laboratory testing and important connections and partnerships that will help maintain high profit levels.
Another business sector Corning is involved in is communications sector. In 1980s when this field was only developing and Corning had a lot of patents on fiber and fiber and fiber-making products, it was receiving high profits. In a few years market for fibers grew immensely and Corning as a leading producer in the field gathered big dividends. The problem in the present time is that the customer needs a new approach with the fiber technology. For instance Corning should be focusing on the local systems rather than on long distance links which was already saturated enough in the US market. Besides it was a right decision to start introducing new sophisticated terminal peripherals to large communication companies and computer corporations. This is a way of the moving progress and together with these new technologies in computer sphere and local systems. Taking into consideration the amount of money that Corning is going to spend on the development of its laboratory testing division, it should hold back from big purchases and new joint ventures. The possible PCO’s partnership with IBM seems like a good project with a lot of potential but it should not be considered at the moment. PCO is able to develop on its own and thus it is on a safer side for the company to just continue doing what it was and stick to the 10$ million profit a year, even incurring operating loses.
The proposal with 100$ million investment into expending the U.S. capacity and making tough new fibers for the service homes is a prospectively successful and profitable venture. Distributing those 100$ million in three years is a smart decision and with growing market for such technologies it would bring profit without a doubt. The core strategy of the company coincides with such decision as Corning has been in this business for a long time besides it is only going to strengthen their evolving network organization. Interrelated businesses will only win from this situation and gain a supportive partner in the face of PCO, such businesses as their testing laboratories in need of local operations based on fiber produced by the same company.
The third division of Corning’s business is television glass. In 1988 company had to close three big factories manufacturing television glass, the reason for it being an increasing expansion of Asian and especially Japanese competitors. Their production was of higher quality and definitely with newer high-tech features. Moreover one of the Japanese companies bought considerable shareholding in one of Corning’s companies Owens Illinois. In this difficult situation of severe competition and forced reduction of business units, Corning has to make a decision as to further activities in this field. Suggestion to cooperate with Asahi and to sell 49% of its glass business would be a helping hand for a drowning company. Asahi as a Japanese entity and a former business partner for a long period of time, which guarantees a secure environment, would be perfect candidate for the creation of a new fruitful alliance. It would provide an ensured cooperation with other Japanese companies and help survive on the American market. On the other side Corning will acquire resources for the development of liquid crystal displays which are major products of the future. Timing of this venture is suitable for both companies, as the foreign wants a helper to promote itself on an unknown market and Corning wants a technologically update partner.
In case of purchase of Corning by Asahi, the company would place itself in a new position in a strategic sense. Clearly in this situation Asahi would be the one with most control, because of their connections with Japanese TV manufactures and cutting edge technology. Thus Corning is left a role of the marketer and public relations specialist. On the other side there is a wonderful possibility to spend time and money for R&D to design an innovative model of liquid crystal displays, the goal that was set when creating a mutual business with Asahi. As was already said, Corning in this partnership will not be the one in leading position, but rather in learning and in case of successful technology development it will be a profitable one.
In such egalitarian corporation as Corning it is important to keep in mind that although all ‘children’ companies are independently run, there needs to be a firm controlling hand. Big money is involved in all three of possible ventures described above and by taking risk with any of them, company can lose a lot. On the other side by taking these steps or not taking them as in IBM case, they can realize huge profits and bigger market share due to increased quality (alliance of three professional laboratories) and technological innovations (in Japanese partnership).
According to their corporate strategy that follows from their strategy wheel, Corning aims at keeping businesses in four different areas. Specialty materials such as video displays, LCD, memory storage; communications- optical fibers and fiber optic cables; laboratory products and testing; consumer house ware-cookware, tableware, sunglasses are those areas. Regarding the companies current situation keeping all four of them and maintaining a 25% share of the whole company business is not a strategically secure decision. House ware division needs to be at least reduced to 15%-10% in order to lessen spending on the part which is not company’s unique competency. Efforts should be focused on the other three segments to return invested money and to make profit. Narrowing down production and operations would only save company money, human resources and help maintain focus on the ultimate goal of surviving.
Jeff Stats
http://www.articlesbase.com/college-and-university-articles/corning-incorporated-a-network-of-alliances-125901.html
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How to Work MLM for Success
The MLM Marketing industry has made becoming wealthy accessible to the majority. Where in the past, success meant getting a lot of cash behind you, this is not the case today with MLM Marketing. MLM Network Marketing opportunities give everyone including you an equal chance of success.
The hardest thing is to find the person you want to work with (your sponsor). You and someone who is willing to work and assist you when needed. You should join MLM Marketing and other programs under the same person All the time. This makes for a solid downline in your choice of Network Marketing Company. If your sponsor isn’t interested in a particular MLM Marketing program, contact his sponsor. By doing this, you will strengthen your group.
Many people complain about others stealing their people. They seem to think that just because they sign someone up once, they should always have them. If someone gives their downline the help and assistance they should, there would be no need for them to worry about someone stealing them away. They should want to continue with you because they know you will help them. Why should someone stick with you if all you do is collect commission from them? Can you really blame them for not following you into other programs?
Take a look at the other side of the coin. Having the right people in your downline is just as important as having the right sponsor. If someone sponsored you into a program and helped you, don’t expect them to sign you in another program if you haven’t tried to do anything on your own. Granted, they make cash for those they sponsor for you, but why should they make you cash if you don’t do anything?
::: MLM Marketing Novice Tips :::
Be choosy in whom you recruit. Let them know what you expect from them and what they can expect from you. Level with them completely about the Network Marketing Company you are trying to get them into. Having 2 or 3 good people will make you more cash than having 10 or 12 procrastinators.
Mailing out hundreds of brochures may get you several people in your downline. This may look good on a printout, but what about on a commission paycheque? Would you rather have a printout a foot long with a small commission paycheque – or a small printout with a large paycheque?
Be careful what you promise people. Remember, nothing is guaranteed, not in MLM Marketing or any other endeavour. Be as honest as you can, with the information you have access to. Don’t tell someone you’ll do something if you can’t. Offer your help, but guarantee nothing which you feel you can’t fulfil. No matter how good something might seem, it might not work. What will determine your success is if you keep on keeping on, and also learn, and apply what you learn.
Because you are working with the same people, you will get to know them. You will have a steady income. You don’t have to worry about finding new MLM Marketing schemes and new victims every few months. Actually, four things are needed to be a happiness in any Network Marketing Company. A good product, a good marketing structure, a good sponsor and a strong downline. The time and cash spent to find these four things is well worth it. Don’t settle for anything less. To do so will only restrict the goals you can earn.
Following these basic foundations, though they may seem obvious, it is very easy to forget them. MLM Marketing is truly a fantastic way to get wealthy, just remember that it will take time, you must help others to achieve the same. In MLM Marketing your success is only possible when you start to apply what you learn. MLM Network Marketing opportunities spend a lot of time to produce MLM Marketing training material that has been proven to work. All that stands between you and prosperity is you learning, applying and mastering the MLM Marketing training material you get as part of being in a MLM Marketing business.
Kozsun Huseyin
http://www.articlesbase.com/mlm-articles/how-to-work-mlm-for-success-219798.html
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How to Generate Free Massive Traffic to Your Website
On the internet there are so many ways to generate traffic and I believe some to be cheaper than others.
1. Craigslist.org is the world’s largest website where you can place free ads in various cities within the United States online. You can generate SERIOUS traffic with craigslist with a link back to your website. Your goal is to drive visitors to your webpage or capture page.
You have to pick a category within your niche. My suggestion to YOU is that you start advertising under the small business ads section. When placing your ads put yourself in the consciousness of your prospects.
Why should they read your ad?
What’s in it for me?
Your headline of your ads must grab your readers’ attention and the subject must be in relation to the ad. NO pitching and selling is necessary by any means. You always want to give MASSIVE value and benefits to have your readers take some kind of action.
2. Some other secret weapons used to generate traffic to your capture page are videos. Trafficgeyer.com and Tubemogul.com can circulate your videos all over the internet to be seen by MILLIONS of people worldwide. Tubemogul is FREE and both services you upload your videos on major websites all with one click. There are many people using videos to advertise, promote and give valuable content away.
Do yourself a favor and go to my channel at Youtube.com and search for Lopaze Lasane
for effective marketing content for your business.
Obviously you’ll need a video camera if you want to start recording videos. I would recommend the flip camera that you can purchase at amazon.com
To edit your videos you need to download Camtasia or Windows Movie Maker. Camtasia is about 199.95 and it’s awesome. Windows Movie Maker is FREE and its on most home computers when you purchase. If not, so a search at google.com and download it for FREE.
All you need is your content for your videos and you’re ready to Rock and Roll. You have to target your market. Always focus on giving GREAT value and content in all your videos.
3. Press release marketing is another way to get HUGE amounts of traffic. Sometimes a fee maybe required and it’s worth the coins. Press release marketing is very easy and you will reap the benefits in the long run.
Your press release articles can get into the search engines and see results in as little as 24-72 hours once submitted. You can use keywords to target your market. If you have good content and use certain keywords you will get listed HIGH in the search engines.
First thing you need is a title that grabs the readers’ attention. Second, you need a summary with about 2-4 sentences. Finally its time to write the body of your press release that’s at least 2 paragraphs in length or 300 words.
In the body of your press release give people enough information about your product or services without giving away to much detail. The idea is to get them to go to your website for more information. At the end of the body have a call to action which will send the reader to your capture page. Give away something for FREE such as eBook, audio, etc…
For more information on getting traffic to your capture page and effective marketing that gets results go to www.RenegadeMarketingLive.biz
Lopaze
http://www.articlesbase.com/home-business-articles/how-to-generate-free-massive-traffic-to-your-website-674371.html
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How Affiliate Programs Work
If you look at the top online retailers in any industry sector, you shall immediately realize how affiliate programs are working to increase conversion rates. Almost all companies that were selected as the top 50 e-retailers in the ‘The Internet Retailer Best of the Web Top 50 Retail Sites’ have affiliate programs.
Affiliate programs are also recognized by terms such as “associate programs” or “publisher programs”. This is how affiliate programs work: You build a website for your own business, products and services, or with the sole purpose of promoting different types of gadgets or merchandise. You sign up with the affiliate program of a website and strategically place their link or banner on your website. A visitor to your website finds that the description of a particular product coincides with exactly what he has been looking for. He goes on to click through to the product manufacturer’s website. Any visitor who purchases your affiliate partners product owing to your promotion, earns you a commission.
All websites want to have very high paying affiliate programs. It is a misconception that affiliates only promote computer software, like anti-spyware products, or gambling websites. Affiliate programs cater to all kind of businesses. You as an affiliate may earn as much as over $1 million per year or as less as $2 per week. Your earnings are directly proportional to the hard work, effectiveness of strategy and technique, and the number products you promote. If you start out the right way, the sky is the limit!
Following are factors to consider in order to be part of the highest paying Internet Marketing Affiliate Programs:
• Advertising space on your website is very valuable to you. Thus, selecting companies and retailers that not only pay you more for your services, but who offer a product that complements your website and is directly or indirectly related to your line of work.
• If your website has been constructed with the very purpose of promoting other people’s stuff, it is important to stick to one industry, for instance, do not showcase computer software or hardware with something as incongruous as products in health, weight loss, skin care and adult supplements. If the advertisement stands out like a sore thumb, your visitor may recognize it as an overt marketing tool and move on.
• To effectively monetize space on your website, avoid catering to too many affiliates. A web page crowded with advertisements and banners will fritter away traffic.
• A great review, with excellent content and attractive graphics would tempt visitors to click on the available link to visit your affiliate’s website to learn more, and maybe purchase the product too!
• The placement of banners on your website must be above the fold, which is the area the user can see before scrolling down. Also, an advertisement placed at the top left corner would attract more attention than one that is placed towards the bottom. It should be worked into the design and almost appear to be an integral part of the website.
There are two ways of locating a company with high-paying affiliate programs. You may visit various websites running affiliate programs or simply search for quality affiliate programs through affiliate program directories.
Thus, to establish an affiliate partnership with Paynet Systems, you may find the affiliate program featured in ‘Gr1innovations.com Directory of Ways to Make Money’ or you may simply log on to http://www.paynetsystems.com/html/affiliates.htm. Paynet Systems offers an opportunity to make $50-$100 for every approved merchant account generated by your website or referred verbally. This is a highly lucrative offer and the choice is yours to make. Fill out the affiliate online application form and Paynet Systems support team will always be available to help or to answer any question. Sign up now!
Become an affiliate and gain great commissions by joining Paynet Affiliate Programs
For more information on Affiliate Marketing, visit our website www.paynetsystems.com
Paynetsystems
http://www.articlesbase.com/affiliate-programs-articles/how-affiliate-programs-work-87613.html
