Free Web Traffic Tips for Web Sites
Give freebies. Who doesn’t like a freebie?! Online freebies are commonplace and they leave the visitor wanting more when they are well written and informative introductory materials. Consider such freebies as:
- Giving away an eBook with your ad on it. Allow your visitors to also give the freebie away. This’ll increase your ad exposure and increase web traffic to your website at the same time;
- Holding free online classes or seminars. They could be held in your website’s chat room. The idea of "live" information will definitely entice people to visit your website. You will become known as an expert on the topic.
- Giving visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.
- Letting visitors download free software such as freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.
- Targeting specific groups who might worry about using the internet with free classes in using it on your site – senior citizens, busy workers etc. might find these convenient and alluring.
- Offering free online services or utilities from your website. For instance, they could be search engine submitting, copywriting proofreading etc. The service or utility should be helpful to your target audience.
- Giving free consulting to people who visit your website. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.
- Offering a free start-up package that has a finite time; enough time for the customer to practice with your online product and like it enough to pay for continued use.
- Sending out free CD-Roms, CDs, DVDs etc. that contain starter packs or teasers to encourage the customer to use your site more.
- Offering free screensavers or templates for business cards, cards, writing paper etc., anything that a customer can print out.
Here are 40 simple actions you can take to get started.
1. Your website design is the first impression. Make sure it is
professional and relevant to the subject matter.
2. Navigation must be intuitive. If visitors can’t find what they are
looking for easily, they will question your competence in providing
what they want.
3. Make the website personal by giving it its own tone and voice.
People buy people.
4. Follow the HEART rule of creating online content. (Reminder: HEART
stands for Honest, Exclusive, Accurate, Relevant and Timely.)
5. Use language that is appropriate to the audience. It will build empathy.
6. Regularly add new content to your site. It shows that the business
is alive and kicking.
7. Review all links. Doubts will quickly form in your visitors’ minds
if links don’t work or, worse still, take them to error pages.
8. Good grammar and spelling matter. Errors give the impression of
sloppiness and carelessness.
9. Don’t make outrageous and unbelievable claims, like "Read this blog
and you’ll be a millionaire by the end of the week." People are used
to scams, get-rich-quick schemes and rip-offs.
10. Publish REAL testimonials and third-party endorsements. Try to
always use real names and link to websites where possible. Some sites
show images of letters sent by happy customers.
11. Publish case studies about customers you have helped, who use your
product, etc.
12. Don’t put down, curse or insult competitors. It’s unprofessional.
It is better to offer an objective comparison of competitive services
or products.
13. Focus on building your long-term reputation, not on making quick sales.
14. Write articles for humans, not search engines.
15. Make your ‘About Us’ page personal and comprehensive. It plays an
important part in making visitors feel comfortable that real people
are behind the site.
16. Publish your photo or the photos of the key people involved with
the site. Again, this reinforces the fact that there are real people
behind the screenshots.
17. Clearly identify who is behind the site. Nothing creates more
suspicion than a site that tries to hide the identity of its
publishers.
18. on the ‘Contact Us’ page, provide an email form, telephone
number, fax and address of the company. In <?xml:namespace prefix =
st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:place
w:st="on">Europe</st1:place>, it is a legal requirement for sites
taking funds, but even sites driven by advertising will benefit from
openness.
19. Provide a telephone number that people can call and talk to a person.
20. Provide Web addresses linked to the website domain, not addresses
from free webmail services such as Hotmail and Gmail.
.
21. Think carefully about reciprocal links. If your site is about
organic food and you have links to Party Poker, people are going to
question your integrity.
22. Think carefully about the adverts you display on your site.
Ensure that they are relevant to your subject and audience.
23. Write and publish your privacy policy. Be clear about what you
will and will not do with any personal data you collect. State that
you adhere to all data protection laws. Make it easy to read and don’t
use legal gobbledygook.
24. Write and publish a security policy. State what measures you take
to ensure that all transactions are secure as well as how well you
handle customers data.
25. Ensure that you have a security and privacy policy which is linked
from the footer on every page. Make the link more prominent on all
the order pages.
26. Clearly publish your guarantee. I would recommend making it a 100%
money-back guarantee if possible.
27. Clearly state your refund and returns policy.
28. If you use PayPal, put the PayPal logo on your site. If you have
a merchant services account with a major bank like Citibank or HSBC,
put its logo on your site.
29. Use Google search on your site for two reasons. First, it is a
great search solution which will help your visitors find what they are
looking for. Second, having the Google name on your site instills
trust.
30 If there are well-known industry associations for your subject,
join up and put their logos on your site.
31. Have a forum on your site and respond quickly to questions. Have
the attitude that you are happy to help others without receiving
immediate reward. As the old saying goes, ‘Givers always gain.’
32. Allow people to comment on articles. Interactivity and an
exchange of views build community and a sense of involvement.
33. If people provide constructive criticism or comments in the forum,
don’t delete them, but respond with your point of view.
34. Use the words ‘secure website’ whenever you try to get any
information from visitors, including newsletter sign-ups, forum input
and payment.
35. on every page, state, "We take your privacy and security very
seriously." Link the statement to the security and privacy policy.
36. If you are selling a subscription, offer a low-cost, entry-level
option. This could be a one-day taster, ‘a week before billing
starts’ or a monthly trial.
37. only ask for information from customers that you really need. For
example, for an email newsletter sign-up, the only information you
REALLY need is an email address, so that is all you should ask for.
38. If you have pricing on your website, make it transparent. I
recently went to buy a book which was advertised for $10. When I
checked out, they added tax, post and packaging, and the final bill
was $19.50. I didn’t buy it as I felt they had deliberately tried to
mislead me.
39. Start a small newsletter of your company/services & circulate it
among your clients/employees. Also, publish it on your website
regularly.
40. Allow people to "unsubscribe" from your mailing list. This may
sound very obvious, but I have found that many websites still don’t
follow it.
Maheshg
http://www.articlesbase.com/internet-marketing-articles/free-web-traffic-tips-for-web-sites-705871.html
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Dallas Pay Per Click – a Good Strategy in Internet Marketing
Dallas internet marketing is concerned with advertising and selling goods and services by means of the Internet. The internet marketing usually consists of interactive advertising, pay per click advertising, e-mail marketing, search engine marketing, banner-adds, blog marketing and blogs, article marketing and so on. As a part of electronic commerce, Dallas internet marketing includes sales, customer service, public relations, and information management. Since access to the Internet is more and more widely available and the use of the Internet is growing rapidly, Dallas internet marketing has become very popular. Statistics say that out of all consumers with Internet access at home, over a third use it to purchase something.
The beginning of internet marketing goes back to the last decade of the twentieth century, and the first forms were no more than websites based on texts which offered information on several products. Over the years it has evolved to what Dallas internet marketing is today, that is providing more than just information products. The range of products and services that Dallas internet marketing offers now is very wide from advertising space to business models and software programs.
When speaking of internet marketing, we commonly refer to marketing strategies which are no longer used in mail, TV or radio alone, but are now applied to the business space of the internet as well. With internet marketing there are benefits as well as limitations.
One of the most important benefits that come with Dallas internet marketing the availability of information. Consumers learn everything they need to know about the products and are also given the possibility to purchase them around the clock. The money that would have gone on a powerful sales force can now be saved by companies which use Dallas internet marketing. The internet ha no boundaries of time or space, so if company functioned at a local level alone, you can now expand through Dallas internet marketing to a national marketplace or even an international one. Dallas internet marketing can be significantly less expensive than other media, making it possible for small players to enter this realm as well. Not to mention that the efficiency of the internet marketing is easier to follow than the one of traditional media, showing advertisers what is accountable and what is not. Compared to TV or radio marketing, Dallas internet marketing is growing rapidly, like all the other segments in the Internet field, while becoming increasingly popular among consumers and small businesses.
One of the aspects that Dallas internet marketing focuses on is pay per click advertising. Dallas pay per click is an advertising technique which is used mostly on search engines, websites and advertising networks. Dallas pay per click advertising functions in the same way that all the other similar advertising techniques do. Some keywords are bid on and sponsored ads or sponsored links are created. When the user clicks on the ad that he/she sees next to or above the search results on a page that’s when the advertiser pays. Dallas pay per click advertising is that simple.
For more resources about Dallas internet marketing and even about Dallas pay per click please review http://www.adviceinteractivegroup.com
Groshan Fabiola
http://www.articlesbase.com/business-articles/dallas-pay-per-click-a-good-strategy-in-internet-marketing-124996.html
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Which Different Techniques Will You Learn With Internet Marketing Training?
Do you have an internet business that you are trying to make successful? Then it is essential that you get internet marketing training to help you achieve that goal. Learning and implementing internet marketing is the only way that anyone can successfully build an online business and make money. So, what are the marketing methods that you will be able to learn about?
There are many different internet marketing methods that you will need to know about. To avoid becoming confused and frustrated when you don’t get the results that you want, it is always a good idea for you to learn one method at a time. So, you want to learn one method at a time, implement what you learn and get the method working to bring you traffic before you learn another method.
With that being said, here are the different methods of internet marketing that you will need to learn about in order to make your internet business a success.
One: Article marketing – This is a free internet marketing method that you will need to learn about because it is one of the most effective methods for bringing traffic to your site now and in the future. This method of internet marketing will always will be effective for bringing traffic to any
business online and because of that there has been alot of internet training done aobut it.
Two: Forum marketing – This is another free method of internet marketing that is always effective because search engines like forums. The reason for this is that there is always new information and posts in forums every single day. So, if you market your business in these forums, your posts will be picked up by search engines, thus bringing you traffic.
Three: Pay per click – You will find that alot of internet marketing done about this paid internet marketing method. Before using this one you will need to get educated on it. The reason this is important is because if you don’t know how to effectively use this method of marketing, then you can end up getting no results and losing more money than you can afford to.
These are just three of the many methods that you will learn with internet marketing training. There are many more methods of internet marketing that you will need to learn about. So you can get the results that you want to start building your successful business, just remember to learn about and implement one method at a time.
Glenn Buckman
http://www.articlesbase.com/internet-articles/which-different-techniques-will-you-learn-with-internet-marketing-training-740589.html
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The New Ultimate Free Traffic Generator: Video Marketing – 6 and a Half Key Beginner Steps
If you were able to get a percentage of free traffic from 1 billion people to visit your site daily, would you do it now?
If there were 1 billion people visiting a mall daily, would it be a good idea to advertise your product/s there? What if these ads were free, how many ads would you put up?
According to Youtube, as of Oct 9th 2009, a shocking 1 Billion videos are watched daily on Youtube! Let me repeat that, 1 BILLION…DAILY! This makes Youtube the second most visited site in the world. Just Awesome!
In this article, I’m going to go through some simple steps on how to take advantage of this new, ultimate and free traffic generator called video marketing.
Let’s do it now.
Step 1: Content
You can find a topic to discuss in your video by doing some research on keywords the people in your niche are searching for in search engines. These are the problems your people are looking to get answers for. The keywords will be the main topic of discussion in your videos. Write a 400 – 700 words article that gives a solution to each of the problems the people in your niche are struggling with.
Tip: If you are already doing article marketing or blogging, you can simply use the same original articles as the one you created before. One article… three free traffic generation strategies. Nice.
Step 2: Equipment
Get your hands on a decent video camera, if you can get one that supports HD, even better. Video editing software can be gotten for free. If you have Windows installed in your PC, great, they have Windows movie maker. If you have a Mac, also great, they have iMovie HD preloaded.
Step 3: Audio
Next you will need decent audio. Using a camera’s built in microphone is fine, but not great. You will need to set it up so that you reduce echo at the place you are recording and ensure that your environment doesn’t disturb you with unwanted dogs barking in the background. If you want excellent sound, a little investment is needed for an external directional microphone (a.k.a. shotgun), or a lapel mic is good too.
Step 4: Action!
When recording, make sure you present yourself appropriately for your niche. Remember what your mom told you about first impressions. So look the part. Also, choose a background that is not distracting to the audience. Sitting at your desk or standing in front a wall is fine. If possible have something that represents your personal excellence portrayed in the back.
Try not to read off a piece of paper. This is your opportunity to connect with your people. So have it be conversational and full of energy. Starting out, have your video be no longer than 2 and a half minutes long because if its any longer, people do tend to get bored.
Step 5: Editing
Using your software to edit, be sure to create a brief intro and include your website address somewhere in the body of your video and also an extended shot of your website address (at least 6 seconds) at the end of your video.
Step 6: Posting Videos on Youtube
Go to Youtube and create your free account. Once done, you are able to now post a video for the world to see. Click the upload icon on the top right hand corner of your screen and follow the simple instructions. Remember, it is important to use titles and descriptions that are rich in the keywords that bring people to your site. Also, provide a link to your website in the description. This will give you some valuable backlinks to your site and also assist your viewers to get to your site easily.
Step 6.5: Video Marketing on Steroids
Think about it. If you can create just 2 videos a week for a year, you will end up with over one hundred videos a year. If one video can direct just one person a day on average to your website, that’s 36,500 free targeted traffic for you from Youtube.
Now, listen closely, what if you posted each video you created to 10 different sites similar to Youtube. You can potentially have 36,500 x 10 = 365,000 new and highly targeted prospects land on your website a year, for FREE. What if you can post it on 20, 30 or more sites! Now I think that’s Fantastic!
Results to Look Forward
Naturally, I have given you an overly simplified version of generating free traffic with videos, but it is enough to get you started. The most important part of using videos to generate free traffic to your site is consistency. People who watch your videos need to know that you can be trusted and you are in it for the long run.
Just let me tell you this, similar to article marketing and blogging, you will not see an instant rush of massive free traffic charging into your website immediately. However, what will happen is, just after a few short months of posting your videos, you will build considerable equity and trust with your viewers and position yourself as somewhat of an expert in your field.
In the long term, all your video posts will generate massive FREE traffic that never ends. Even if you stop creating videos after that, you will still continue to enjoy an awesome amount of FREE traffic from the few months’ of creating videos for many-many years to come. Work once, reap the benefits forever!
Carliff Carleel
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Optimize Websites To Attract Free Traffic
An absolute crucial part of website-building includes optimizing the website to attract free traffic. Optimizing your website can save you up to thousands of dollars in paid advertising. Even if you do not have high revenues, this can remain an asset to your website for a long time to come. If at some point in the future, you decide to sell, being able to show interested buyers your completely free search engine traffic will lift the perceived value of the website.
First of all you need to learn how to optimize your website to attract free traffic. I guess your first question should be, how do you go about optimizing your website to attract free traffic from search engines, such as Google?
One of the best ways in which to go about this is to setup link partners with other website owners in your particular niche. One way to do this is by joining a link exchange program, or you can search for willing web masters yourself. Be careful when choosing a link exchange program. Do a little research first or it could do more harm than good. You want a program that will get you links with partners in your niche and not too many too fast. Add them over time.
You can add link partners with low page rank in your niche but ultimately it will be in your best interest to set up links with high page rank websites that are related to your niche. It would also be a good idea to put your target keyword to optimize in the anchor text of your link that you give to link partners. Search engines will look at this when they are trying to determine what your site is about based on the link.
If you accumulate a larger amount of link partners, it will be good to vary your anchor text to several different keywords for your website, not just the one you want to optimize your website for the most. This will help you receive traffic for a number of keywords in your niche.
Another idea that will help you optimize your website for free search engine traffic is to run a complementary content-creation campaign. You can do this by creating new pages for your website based upon keywords that are receiving little traffic, but have no competition. This will help you to dominate all of the traffic for that given keyword and be ahead of the competition by being on top of the search engines.
That’s the basics of how to optimize your websites to attract free search engine traffic. Look for more of these articles to come.
To sum up, get inbound links to your website, create and optimize extra pages of your website for keywords that no one is competing for.
Ken Bishop
http://www.articlesbase.com/internet-articles/optimize-websites-to-attract-free-traffic-106665.html
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12 Easy Ways To Generate Massive Website Traffic, FREE!
Everyone who aspire to work on the internet do so while facing the same problems as for as trying to find ways to grow their businesses. One of the main obstacles to overcome and conquer if one is to be successful in internet marketing is website traffic. There are many ways of which to generate web site traffic without breaking the bank. This article will show how easy it is to do in 12 ways. Some are free and others are paid.
* One of the most commonly used ways to get traffic is to use classified ads. Advertising can be done for free or paid using this method and the range is endless. Classified ads, like the internet, can be utilized practically all over the world and most let you use pictures & images too. This is also a great offline way to generate web site traffic.
* Using Forums is a tremendously effective form of advertising in which you would join various forums, preferably relevant to your interests, where you can put your product or service in your signature file and just start making friends or help solving problems around the site. Your sig file will be left where ever you make a post. Another great way to advertise among lots of people who share your interests in a particular niche.
* There are also Search Engine Submissions. To be indexed by search engines is truly an important step in positioning your site, product or service in front of potentially millions of viewers if done so correctly. There is a technique to it but you can expect a very powerful out come. Obtaining web page traffic in this manner can be done free or paid.
* FFA site submissions is yet another free or paid avenue for lots of potential visitors to your site.
* Traffic Exchanges can be free if you have the time to sit and surf for credits. I’ve never had much luck from this type of advertising. You may purchase credits if you don’t have the time to sit and surf.
* Article Submissions are still another free or paid way, more commonly used than anything else because it has a viral way of spreading over the entire internet via article directories where people come searching for articles to use in blogs, webpages, websites and other applications to help draw interest to users businesses and products and when done so, if done so correctly, when articles get used over and over again your bio box with your website info should go with them increasing your chances of being seen from someone elses website. This can be a great way to generate web site traffic and it’s generally more targeted because people of relevant interests are the ones who will be using the articles.
* Social Networking Sites are flooded with a mixture of curious people just waiting, and are eager, to socialize and in doing so, much like the forum technique mentioned above, can be used to drive huge amounts of traffic right straight to your product or service. Again joining relevant sites is key here.
* Don’t forget to Advertise on Social Video Sites as they have the same prospect pulling potential as the forum, or social networking sites have. Relevancy is key or something of commonality.
* Advertising using safelists is a safe way to use mail out techniques. Safelists are groups of people who are all members that, upon signing up, gives other members the O.K. to mail offers to them without emailing problems and spam complaints. These type of lists are generally Double Opted in to each other.
* Blogging is another widely used way to generate web site traffic in large volumes free!
* Pay-Per-Click Advertising is a very well used more familiar way to get targeted traffic almost instantly. Here you pay for every click that you get via search engine campaigns that you set up within your search engine account like Googles Adwords.
* Paid solo and Ezine ads are everywhere and can get a torrent of traffic to your site after a campaign has been set up in a magazine or on an Ezine website. Last but not least Free Banner Exchange sites where you display peoples banners on your blog or website and the banner’s network site displaying your banner on their network of sites. This can be very effective and it’s free.
Donald Whitehead
http://www.articlesbase.com/internet-articles/12-easy-ways-to-generate-massive-website-traffic-free-1266802.html
