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How To Increase Targeted Online Traffic To Your Web Site Leveraging Free Internet Video Streaming Services
One of the most significant milestones on the web this year has been the popularity of the use of videos on the Internet. There are a number of free services that enable Internet users to easily upload and store videos on the Internet for free. These videos can then be broadcast (streamed) free over the Internet, to be viewed and shared by other users.
We will look at a simple but often overlooked way to help you get potentially loads of traffic to your web site using Internet videos.
But first let’s establish the background to the phenomenon and why it is important for you.
The popularity of Internet videos have really sky rocketed in the recent few months.
Consider these figures. In 2005, there were very few free video hosting web sites. Yet, in the month of August 2006 alone, according to a comScore Media Metrix report, there were approximately 6.98 Billion online videos that were streamed by Internet users in the United States alone.
More interestingly, the average US Internet video user consumed 63.3 streams during August 2006 or approximately 2 streams every day.
For marketers, businesses or even the Government or non-profit organizations, this opens up a whole new possibility of getting in touch with their desired audience, in a content rich, interactive way that has never been possible before.
The huge number of online videos streamed every month should not come as a surprise, given the popularity of Google, MSN, Yahoo, You Tube and My Space web sites. These are some of the most popular sites in the world and each of them have incorporated a video service in their offerings in the recent months.
Traffic or Internet users are the fuel that helps generate revenue for most of these businesses. The revenue is earned by monetizing the traffic with targeted advertising.
You Tube the video hosting service was founded in February 2005, but famously bought by Google for $1.65 Billion dollars in October 2006. Although it seems like a large amount to pay, it was in fact a very strategic move by Google.
Based on the comScore report, for the month of August 2006, Fox Interactive (owned by News Corporation, which bought My Space) had 20.1% share of the total US video streams, followed by Yahoo with 11.8% share and then You Tube with 9.9% share of the streams. Google video was in fact in a distant 7th position with only 1.5% share.
Purchasing You Tube has enabled them to be a real challenger to Yahoo & Fox Interactive in the US market for Internet Video.
If we look at the numbers beyond the US, that is on a global basis, over 100 million videos were streamed on a daily basis by You Tube. This is a mind boggling number.
We are going to see more innovations in this area in the very near future from all the major players. All indications are that the popularity of Internet videos are likely to rise further.
So what might this mean for you, if you are a business, person or organization that would like to tap into and take advantage of this huge trend? Because this is so new, not many large corporations have figured out how to take advantage of the medium.
Most of the free video hosting and streaming services require you to register online and open an account (for free). You can then upload your video to the web site. You will be asked to provide a name for the video and then key words that describe the video. This is so that the videos can be categorized and also found by other users (your target audience). If you have your own web site, make sure this is mentioned in the video.
You can upload the video to a number of different free services. Why would you do this? To reach the widest possible audience for your marketing message, of course.
An interesting outcome of this is that in some cases this may drive huge amounts of traffic to your web. This is because, if your video becomes popular and there are other sites linking to it or it is being virally forwarded by the users, the search engines begin to take notice of your web site.
A case study in which a top 10 position in the search engines was achieved in under 24 hours using Internet videos to boost rankings is provided in a video at trafficgeysermethod.com. There is also a service here that takes one through the process of creating Internet videos, even if all you have is audio. You can create a simple slide show with a voice-over to create very effective, compelling videos.
If you wish to create full motion Internet videos, the process can quite straight forward and inexpensive.
Remember that the Internet videos do not need to be flashy, nor long or elaborate. The objective is to keep them clear, simple and easy to understand. Communication of the features and benefits that your product or service provides, differentiation or how it is different from other products or services that your competitors provide is important.
Finally, remember to include the unique value proposition that you have for your customers (ie. The reasons why your prospects should buy from you, rather than anyone else).
If you already have a digital video camera then you can start creating your video straight away. Your video camera will need some kind of direct connection to your computer. This can be by connecting either to the USB or FireWire ports. Some of the new Video Camera have the ability to record on a DVD straight away. In this case you can simply copy the contents of your DVD to your computer.
If you have an analog video camera, you can still create the required digital videos by using a converter.
Once you have video in digital form in your computer, simply log in to the account of the free video streaming service and upload your video. Ideally you can get wider distribution by uploading them to a number of different services in relevant category.
However uploading each video one by one to each service can be quite time consuming. The service trafficgeysermethod.com mentioned earlier in the article can help you with this, with a single upload and multiple distributions.
Your video is now ready for viewing and sharing. Sit back and enjoy the traffic.
James Coe
http://www.articlesbase.com/internet-articles/how-to-increase-targeted-online-traffic-to-your-web-site-leveraging-free-internet-video-streaming-services-80672.html
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5 Free Ways to Get Traffic to Your Website
If you have your own website you might think that it is going to hard to get your website noticed. If your website does not get noticed then your chances of getting any traffic become very slim. For most people who are just starting with their own website will find it difficult especially if they do not have a large budget for their internet marketing campaign. The good news is that there are a few Internet Marketing tactics which can drive increasing amounts of Web Traffic to your site that are completely FREE.
Below I am just going to give you a few tips that can increase your traffic without costing you anything.
Tip 1: Start with the Search Engines
The first thing you should do when you start a new website is to get your website listed on the Search Engines. If you are lucky enough to get listed on the first page of a Search Engine like Google for your particular Keyword this will help drive loads off Web Traffic to your website and in most cases website submissions are free. There are one or two search engines out there that may charge you for submitting your website to their search engines. The Good news is that 90% of them are free.
Tip 2: Article Directories
Submitting Article to a few Article Directories can be one of the best free internet marketing methods available to someone who has their own website. This is because when submitting Articles you get the chance to include your website link at the bottom of your article which will cause people who like your Article to either go to your website to have a look around or copy the article for their own website which has your website address at the bottom of the article. By anyone adding your article to their website you will gain an extra link back to your website which can help increase your Google Page Rank.
Tip 3: Reciprocal Links
Reciprocal links are another good way to increase your Search Engine Ranking. It does take a bit of time but if you find websites that are on the same or similar topic to your own you can always contact them to see if they are interested in doing a link exchange. A link exchange is a simple case of you placing a link to someone else’s Website and having them to place a link back to your Website.
Tip 4: Build an Opt-in Email List
An opt-in Email List is probably going to be your best free Internet Marketing methods. If done correctly you can build a loyal subscriber base and increase your website traffic in the process. One of the biggest problems with people who search the Internet is that in a lot of cases people will only come to your website once or twice so it is very important that you try to capture their loyalty and trust.
Tip 5: Video
In the past few years online video has become one of the most powerful free marketing tools available to a person that runs their own website. Websites like YouTube offer people a chance to talk about things they like and give people a chance to promote their own website or product. The good thing about this is that people tend to respond more to interactive content like video far better that just some stupid add floating around the internet.
So there you have it just a few little tips to help get that Web Traffic flowing.
SO GOOD LUCK. I hope you have Success in generating Traffic to your Website.
Simon Crimmins
http://www.articlesbase.com/internet-marketing-articles/5-free-ways-to-get-traffic-to-your-website-744531.html
