Free Web Traffic Tips for Web Sites
Give freebies. Who doesn’t like a freebie?! Online freebies are commonplace and they leave the visitor wanting more when they are well written and informative introductory materials. Consider such freebies as:
- Giving away an eBook with your ad on it. Allow your visitors to also give the freebie away. This’ll increase your ad exposure and increase web traffic to your website at the same time;
- Holding free online classes or seminars. They could be held in your website’s chat room. The idea of "live" information will definitely entice people to visit your website. You will become known as an expert on the topic.
- Giving visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.
- Letting visitors download free software such as freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.
- Targeting specific groups who might worry about using the internet with free classes in using it on your site – senior citizens, busy workers etc. might find these convenient and alluring.
- Offering free online services or utilities from your website. For instance, they could be search engine submitting, copywriting proofreading etc. The service or utility should be helpful to your target audience.
- Giving free consulting to people who visit your website. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.
- Offering a free start-up package that has a finite time; enough time for the customer to practice with your online product and like it enough to pay for continued use.
- Sending out free CD-Roms, CDs, DVDs etc. that contain starter packs or teasers to encourage the customer to use your site more.
- Offering free screensavers or templates for business cards, cards, writing paper etc., anything that a customer can print out.
Here are 40 simple actions you can take to get started.
1. Your website design is the first impression. Make sure it is
professional and relevant to the subject matter.
2. Navigation must be intuitive. If visitors can’t find what they are
looking for easily, they will question your competence in providing
what they want.
3. Make the website personal by giving it its own tone and voice.
People buy people.
4. Follow the HEART rule of creating online content. (Reminder: HEART
stands for Honest, Exclusive, Accurate, Relevant and Timely.)
5. Use language that is appropriate to the audience. It will build empathy.
6. Regularly add new content to your site. It shows that the business
is alive and kicking.
7. Review all links. Doubts will quickly form in your visitors’ minds
if links don’t work or, worse still, take them to error pages.
8. Good grammar and spelling matter. Errors give the impression of
sloppiness and carelessness.
9. Don’t make outrageous and unbelievable claims, like "Read this blog
and you’ll be a millionaire by the end of the week." People are used
to scams, get-rich-quick schemes and rip-offs.
10. Publish REAL testimonials and third-party endorsements. Try to
always use real names and link to websites where possible. Some sites
show images of letters sent by happy customers.
11. Publish case studies about customers you have helped, who use your
product, etc.
12. Don’t put down, curse or insult competitors. It’s unprofessional.
It is better to offer an objective comparison of competitive services
or products.
13. Focus on building your long-term reputation, not on making quick sales.
14. Write articles for humans, not search engines.
15. Make your ‘About Us’ page personal and comprehensive. It plays an
important part in making visitors feel comfortable that real people
are behind the site.
16. Publish your photo or the photos of the key people involved with
the site. Again, this reinforces the fact that there are real people
behind the screenshots.
17. Clearly identify who is behind the site. Nothing creates more
suspicion than a site that tries to hide the identity of its
publishers.
18. on the ‘Contact Us’ page, provide an email form, telephone
number, fax and address of the company. In <?xml:namespace prefix =
st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:place
w:st="on">Europe</st1:place>, it is a legal requirement for sites
taking funds, but even sites driven by advertising will benefit from
openness.
19. Provide a telephone number that people can call and talk to a person.
20. Provide Web addresses linked to the website domain, not addresses
from free webmail services such as Hotmail and Gmail.
.
21. Think carefully about reciprocal links. If your site is about
organic food and you have links to Party Poker, people are going to
question your integrity.
22. Think carefully about the adverts you display on your site.
Ensure that they are relevant to your subject and audience.
23. Write and publish your privacy policy. Be clear about what you
will and will not do with any personal data you collect. State that
you adhere to all data protection laws. Make it easy to read and don’t
use legal gobbledygook.
24. Write and publish a security policy. State what measures you take
to ensure that all transactions are secure as well as how well you
handle customers data.
25. Ensure that you have a security and privacy policy which is linked
from the footer on every page. Make the link more prominent on all
the order pages.
26. Clearly publish your guarantee. I would recommend making it a 100%
money-back guarantee if possible.
27. Clearly state your refund and returns policy.
28. If you use PayPal, put the PayPal logo on your site. If you have
a merchant services account with a major bank like Citibank or HSBC,
put its logo on your site.
29. Use Google search on your site for two reasons. First, it is a
great search solution which will help your visitors find what they are
looking for. Second, having the Google name on your site instills
trust.
30 If there are well-known industry associations for your subject,
join up and put their logos on your site.
31. Have a forum on your site and respond quickly to questions. Have
the attitude that you are happy to help others without receiving
immediate reward. As the old saying goes, ‘Givers always gain.’
32. Allow people to comment on articles. Interactivity and an
exchange of views build community and a sense of involvement.
33. If people provide constructive criticism or comments in the forum,
don’t delete them, but respond with your point of view.
34. Use the words ‘secure website’ whenever you try to get any
information from visitors, including newsletter sign-ups, forum input
and payment.
35. on every page, state, "We take your privacy and security very
seriously." Link the statement to the security and privacy policy.
36. If you are selling a subscription, offer a low-cost, entry-level
option. This could be a one-day taster, ‘a week before billing
starts’ or a monthly trial.
37. only ask for information from customers that you really need. For
example, for an email newsletter sign-up, the only information you
REALLY need is an email address, so that is all you should ask for.
38. If you have pricing on your website, make it transparent. I
recently went to buy a book which was advertised for $10. When I
checked out, they added tax, post and packaging, and the final bill
was $19.50. I didn’t buy it as I felt they had deliberately tried to
mislead me.
39. Start a small newsletter of your company/services & circulate it
among your clients/employees. Also, publish it on your website
regularly.
40. Allow people to "unsubscribe" from your mailing list. This may
sound very obvious, but I have found that many websites still don’t
follow it.
Maheshg
http://www.articlesbase.com/internet-marketing-articles/free-web-traffic-tips-for-web-sites-705871.html
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Rev Sky (Starr) , Community Engagement Coordinator (Jane & Finch)
Phone: 647-724-5114
EMail: skystarr@yahoo.ca
Media advisory,
Monday, May 17, 2010, 11:50 a.m.,
St. Lawrence Hall, 155 King Street East, The Great Hall, third floor,
TPS, TPSB and Ontario Human Rights Commission
celebrate new milestone
Broadcast time: 17:00
Sunday, May 16, 2010
Public Information
416−808−7100
A major joint initiative between the Toronto Police Service (TPS), the Toronto Police Services Board (TPSB), and the Ontario Human Rights Commission (OHRC) to bring about institutional change in combating racism and discrimination celebrates a new milestone.
An event celebrating the projects completion is being held today at 11:50 a.m, at St. Lawrence Hall.
Toronto Mayor David Miller will be the keynote speaker.
The Human Rights Project Charter, launched in 2007, arose out of a need to address human rights concerns about police that were being brought before the Human Rights Tribunal of Ontario. The three−year project involved a working group of staff from each of the three organizations.
Their task was to look at human rights issues in the employment policies and
the delivery of police services. In particular, the working group examined recruitment, selection, promotion &retention, police learning, accountability and public education. A series of strategies to deal with each area was developed. The partners agree that, through research, analysis, dialogue and the exchange of new ideas, real progress has been achieved in all these areas.
“This unique project has enabled the Toronto Police Service to learn a great deal about how it can deliver its services in a fair, equitable and bias−free manner and respond better to, and reflect, the communities it serves,” Chief Bill Blair said. “I am confident that the relationships we have established through this partnership will be long−lasting as we continue to work
together to provide quality policing services to all Torontonians.”
Toronto Police Services Board Chair Alok Mukherjee said: “We are proud of this Project Charter and the cooperative way in which we have all established productive working relationships with the Ontario Human Rights Commission. Our efforts through this joint venture will ensure that the Toronto Police Service continues to provide effective policing that is accountable and sensitive to community needs,” Mukherjee said. “The benefits of this
project will no doubt continue to be felt for years to come.”
Chief Commissioner Barbara Hall said: “I am delighted with the many positive results that have come out of this unique partnership project and the constructive steps that the Toronto Police Service and the Toronto Police Services Board have taken to address human rights concerns.
While there is still work to do, this project serves as an ideal example of how such partnerships can help others also create a culture of human rights within their organizations.”
Participants will be available for interviews after the event.
For more information, please contact:
Sandy Adelson − Senior Advisor for Policy and Communications
Toronto Police Services Board
Tel: 416−808−8090
Afroze Edwards − Senior Communications Officer
Ontario Human Rights Commission
Tel: 416−314−4528
Inspector Anil Anand
Public Information
Tel: 416−808−7100
George Christopoulos, Public Information, for for the Ontario Human Rights Commission
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can you turn a sole partnership into a joint venture
Yes. Just update the business license application you filed with the state.
And educate yourself about the implications of changing from sole to joint. For example, tax issues and profit and debt ownership. Also, how if the business goes bust, it could ruin your friendship or if you are profitable you might fight over who gets more.
I have never been able to find anyone I would consider going into business with. I’d rather go solo. I’ve also known people who started solo then turned into a corporation and made their family into board members then the family took over. It was no longer his baby especially after they started making a lot of money. The original owner barely had any say in it any more.
Of course, you are more protected in a corporation in case of lawsuits.
Blah blah blah.,
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Traditional Owners and Law Custodians are threatening legal action to stop the proposed development of the biggest LNG precinct in the world, just north of Broome. Joe Roe, Goolarabooloo and Neil McKenzie from Jabirr Jabirr with representatives from Save the Kimberley traveled to Perth last week to meet with the Browse Basin joint venture partners.
The Kimberley Land Council (KLC) has been representing traditional owners in talks with Woodside and the WA Government over the proposed James Price Point LNG precinct. Over 200 TOs have signed a declaration claiming the KLC has no right to negotiate on their behalf.
Dissident traditional owner Neil McKenzie says he will do whatever it takes to stop the development. “There are a lot of issues that are of concern to us and we will challenge them in whatever way, if it’s legally or whatever other challenge we can find we will use,” he said.
Disgruntled at KLC, WAs Department of State Development and Barnetts modus operandi, the true owners who are opposed met with Browse Basin joint venture partners to inform them that the propaganda continually alleged by both the state and KLC, that this proposal is supported by the traditional people is totally misleading. (This issue is really about Land Rights vs Human Rights and I will elaborate of this topic in the New Year)
There have been several calculated feints, highlighted with theatrical performances like the reprehensible illegal signing of the Heads of Agreement at James Price Point and more recently the signing off on Heritage Protection. Genealogy for this Country is still sitting on the table.
How can anyone legally sign away anything, least of all negotiate a Indigenous Land Use Agreement, whilst the majority is still piecing together their blood connections to Country, dealing with all the regurgitated sorry business that is coming with it and trying to manage the knowledge of it all.
Apparently, all the joint venture partners were generally very surprised to hear that the majority of Indigenous people from this Country do not want this development. It was explained that many people have very strong heritage ties and cultural responsibilities for the maintenance, care and protection of Country.
In the coming New Year we will restate and action our commitment to saving James Price Point for the people and for the planet. We will continue to express our concerns about the highly questionable approval processes being employed and the current negotiations and social and environmental damages assessments that are currently being white washed for publication.
The state government is the proponent for this project; the state government decides which boxes to tick, the state government employs and pays the researchers and consultants to tick the boxes and the state government will approve all the ticks and will forward on, to get that one last big tick from the Minister Garrett.
We are all ticked off!
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