Internet Marketing Since 1997

Posts tagged "page"

Free Web Traffic Tips for Web Sites

Give freebies. Who doesn’t like a freebie?! Online freebies are commonplace and they leave the visitor wanting more when they are well written and informative introductory materials. Consider such freebies as:

  • Giving away an eBook with your ad on it. Allow your visitors to also give the freebie away. This’ll increase your ad exposure and increase web traffic to your website at the same time;

  • Holding free online classes or seminars. They could be held in your website’s chat room. The idea of "live" information will definitely entice people to visit your website. You will become known as an expert on the topic.

  • Giving visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.

  • Letting visitors download free software such as freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.

  • Targeting specific groups who might worry about using the internet with free classes in using it on your site – senior citizens, busy workers etc. might find these convenient and alluring.

  • Offering free online services or utilities from your website. For instance, they could be search engine submitting, copywriting proofreading etc. The service or utility should be helpful to your target audience.

  • Giving free consulting to people who visit your website. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.

  • Offering a free start-up package that has a finite time; enough time for the customer to practice with your online product and like it enough to pay for continued use.

  • Sending out free CD-Roms, CDs, DVDs etc. that contain starter packs or teasers to encourage the customer to use your site more.
  • Offering free screensavers or templates for business cards, cards, writing paper etc., anything that a customer can print out.

Here are 40 simple actions you can take to get started.

1. Your website design is the first impression. Make sure it is
professional and relevant to the subject matter.

2. Navigation must be intuitive. If visitors can’t find what they are
looking for easily, they will question your competence in providing
what they want.

3. Make the website personal by giving it its own tone and voice.
People buy people.

4. Follow the HEART rule of creating o­nline content. (Reminder: HEART
stands for Honest, Exclusive, Accurate, Relevant and Timely.)

5. Use language that is appropriate to the audience. It will build empathy.

6. Regularly add new content to your site. It shows that the business
is alive and kicking.

7. Review all links. Doubts will quickly form in your visitors’ minds
if links don’t work or, worse still, take them to error pages.

8. Good grammar and spelling matter. Errors give the impression of
sloppiness and carelessness.

9. Don’t make outrageous and unbelievable claims, like "Read this blog
and you’ll be a millionaire by the end of the week." People are used
to scams, get-rich-quick schemes and rip-offs.

10. Publish REAL testimonials and third-party endorsements. Try to
always use real names and link to websites where possible. Some sites
show images of letters sent by happy customers.

11. Publish case studies about customers you have helped, who use your
product, etc.

12. Don’t put down, curse or insult competitors. It’s unprofessional.
It is better to offer an objective comparison of competitive services
or products.

13. Focus o­n building your long-term reputation, not o­n making quick sales.

14. Write articles for humans, not search engines.

15. Make your ‘About Us’ page personal and comprehensive. It plays an
important part in making visitors feel comfortable that real people
are behind the site.

16. Publish your photo or the photos of the key people involved with
the site. Again, this reinforces the fact that there are real people
behind the screenshots.

17. Clearly identify who is behind the site. Nothing creates more
suspicion than a site that tries to hide the identity of its
publishers.

18. o­n the ‘Contact Us’ page, provide an email form, telephone
number, fax and address of the company. In <?xml:namespace prefix =
st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:place
w:st="on">Europe</st1:place>, it is a legal requirement for sites
taking funds, but even sites driven by advertising will benefit from
openness.

19. Provide a telephone number that people can call and talk to a person.

20. Provide Web addresses linked to the website domain, not addresses
from free webmail services such as Hotmail and Gmail.

.

21. Think carefully about reciprocal links. If your site is about
organic food and you have links to Party Poker, people are going to
question your integrity.

22. Think carefully about the adverts you display o­n your site.
Ensure that they are relevant to your subject and audience.

23. Write and publish your privacy policy. Be clear about what you
will and will not do with any personal data you collect. State that
you adhere to all data protection laws. Make it easy to read and don’t
use legal gobbledygook.

24. Write and publish a security policy. State what measures you take
to ensure that all transactions are secure as well as how well you
handle customers data.

25. Ensure that you have a security and privacy policy which is linked
from the footer o­n every page. Make the link more prominent o­n all
the order pages.

26. Clearly publish your guarantee. I would recommend making it a 100%
money-back guarantee if possible.

27. Clearly state your refund and returns policy.

28. If you use PayPal, put the PayPal logo o­n your site. If you have
a merchant services account with a major bank like Citibank or HSBC,
put its logo o­n your site.

29. Use Google search o­n your site for two reasons. First, it is a
great search solution which will help your visitors find what they are
looking for. Second, having the Google name o­n your site instills
trust.

30 If there are well-known industry associations for your subject,
join up and put their logos o­n your site.

31. Have a forum o­n your site and respond quickly to questions. Have
the attitude that you are happy to help others without receiving
immediate reward. As the old saying goes, ‘Givers always gain.’

32. Allow people to comment o­n articles. Interactivity and an
exchange of views build community and a sense of involvement.

33. If people provide constructive criticism or comments in the forum,
don’t delete them, but respond with your point of view.

34. Use the words ‘secure website’ whenever you try to get any
information from visitors, including newsletter sign-ups, forum input
and payment.

35. o­n every page, state, "We take your privacy and security very
seriously." Link the statement to the security and privacy policy.

36. If you are selling a subscription, offer a low-cost, entry-level
option. This could be a o­ne-day taster, ‘a week before billing
starts’ or a monthly trial.

37. o­nly ask for information from customers that you really need. For
example, for an email newsletter sign-up, the o­nly information you
REALLY need is an email address, so that is all you should ask for.

38. If you have pricing o­n your website, make it transparent. I
recently went to buy a book which was advertised for $10. When I
checked out, they added tax, post and packaging, and the final bill
was $19.50. I didn’t buy it as I felt they had deliberately tried to
mislead me.

39. Start a small newsletter of your company/services & circulate it
among your clients/employees. Also, publish it o­n your website
regularly.

40. Allow people to "unsubscribe" from your mailing list. This may
sound very obvious, but I have found that many websites still don’t
follow it.

Maheshg
http://www.articlesbase.com/internet-marketing-articles/free-web-traffic-tips-for-web-sites-705871.html

Related Articles:

4 comments - What do you think?

Dallas Pay Per Click – a Good Strategy in Internet Marketing

Dallas internet marketing is concerned with advertising and selling goods and services by means of the Internet. The internet marketing usually consists of interactive advertising, pay per click advertising, e-mail marketing, search engine marketing, banner-adds, blog marketing and blogs, article marketing and so on. As a part of electronic commerce, Dallas internet marketing includes sales, customer service, public relations, and information management. Since access to the Internet is more and more widely available and the use of the Internet is growing rapidly, Dallas internet marketing has become very popular. Statistics say that out of all consumers with Internet access at home, over a third use it to purchase something.

The beginning of internet marketing goes back to the last decade of the twentieth century, and the first forms were no more than websites based on texts which offered information on several products. Over the years it has evolved to what Dallas internet marketing is today, that is providing more than just information products. The range of products and services that Dallas internet marketing offers now is very wide from advertising space to business models and software programs.

When speaking of internet marketing, we commonly refer to marketing strategies which are no longer used in mail, TV or radio alone, but are now applied to the business space of the internet as well. With internet marketing there are benefits as well as limitations.

One of the most important benefits that come with Dallas internet marketing the availability of information. Consumers learn everything they need to know about the products and are also given the possibility to purchase them around the clock. The money that would have gone on a powerful sales force can now be saved by companies which use Dallas internet marketing. The internet ha no boundaries of time or space, so if company functioned at a local level alone, you can now expand through Dallas internet marketing to a national marketplace or even an international one. Dallas internet marketing can be significantly less expensive than other media, making it possible for small players to enter this realm as well. Not to mention that the efficiency of the internet marketing is easier to follow than the one of traditional media, showing advertisers what is accountable and what is not. Compared to TV or radio marketing, Dallas internet marketing is growing rapidly, like all the other segments in the Internet field, while becoming increasingly popular among consumers and small businesses.

One of the aspects that Dallas internet marketing focuses on is pay per click advertising. Dallas pay per click is an advertising technique which is used mostly on search engines, websites and advertising networks. Dallas pay per click advertising functions in the same way that all the other similar advertising techniques do. Some keywords are bid on and sponsored ads or sponsored links are created. When the user clicks on the ad that he/she sees next to or above the search results on a page that’s when the advertiser pays. Dallas pay per click advertising is that simple.

For more resources about Dallas internet marketing and even about Dallas pay per click please review http://www.adviceinteractivegroup.com

Groshan Fabiola
http://www.articlesbase.com/business-articles/dallas-pay-per-click-a-good-strategy-in-internet-marketing-124996.html

Related Articles:

Be the first to comment - What do you think?

Does anyone know a good internet marketing company to build website with seo optimization for a good price?

Good Internet Marketing Company? What is the most cost effective way to sell products or services online?

If you want it for a good price, you will need to outsource it overseas. We use Page Traffic and we’ve been very happy with them.

Related Articles:

9 comments - What do you think?

Successful Tips for Successful Internet Marketing

The internet is very dynamic, and in order to succeed, you need to be well informed and up to date with the various techniques of marketing on the internet.

Indeed, marketing on the internet has changed considerably over the past few years. Nowadays, methods for promoting products or services on the internet require an increasing selection of multimedia features and capabilities, much different and advanced from days past. For details visit to: www.outsource-beginners.com .So what are the techniques and you must consider incorporating into your internet marketing efforts in order to increase traffic to your website and boost your sales.

• Provide & share expert tips and ideas. Successful internet marketers share various tips and secrets their email lists, or online customers on a regular basis. Some internet marketers offer daily “tips’ send through an auto responder. These days, having a trusting and confident relationship with your clients and potential customers is very essential. This boosts your sales and increases your internet marketing business profits.

• Publishing e-Books, A very popular approach for generating profits and revenue to publish and promote e-book on the topic related to your business. You can give these out for free with links to your website. On the other hand, the internet is now the major source of information. So you can write and publish e-books on any topic. You can sell these online and earn a lot of money.

• Educational activities , One of the single most important ways to increase your personal knowledge and expertise with any given topic is to get involved somehow with teaching this topic to others. Once developed, separate the materials into small sections for delivery and distribution. There are a number of ways to distribute the materials out to your potential clients. Direct mailings over a period of time, or many successful marketers set the individual segments up into an email marketing auto responder program that sends the messages out to a predetermined list of clients and customers over a prearranged rate. For more information visit to: www.tube-pros-espects.com .Distributing this information gives you the perfect opportunity to include small “snippets” of promotion for yourself or various products or services which you sale or promote. You will be amazed at how effective this particular technique is.

• Link Exchange Directories, although not everyone thinks of it, you must sponsor a directory website with open invitations for others to include links, banners and promotional advertisements back to their sites. Beyond including your banners, links, and advertisements sprinkled throughout the page; you gain the added benefit of having reciprocal links exchanged with others in the process. Developing, marketing, and selling of materials utilizing internet marketing ideas and techniques can be fun and profitable. Finding new, creative, and innovative methods for growing your internet marketing business requires some effort. Because the internet is very dynamic, you must always be well informed about the tools for promoting your internet marketing business.

You must be flexible and keen to explore possibilities and new techniques for your internet marketing business. Have fun trying different promotional strategies for your internet marketing business to see what works best for you and your products.

Poonam
http://www.articlesbase.com/internet-marketing-articles/successful-tips-for-successful-internet-marketing-722660.html

Related Articles:

24 comments - What do you think?

Get free traffic and clicks to your site with Ougos!

Join Now!

http://tinyurl.com/Ougos-de

Basically make a website and have some pages that link to nowhere except for ads.

I recommend using weebly.com or webs.com or our own website

All pages lead to nowhere and have ads. Also, you might want to advertise your site on many places so the ppc site won’t question why your site doesn’t show up on any places.

Sign up for the ougos program.
Ougos Your Online Traffic Broker

http://tinyurl.com/Ougos-de

Download the browser.

http://ougos.de/app/downloads/setup.exe

Install and when you open it up I recommend going to the top bar, tools and disable everything except for
-allow cookies
-allow scripting
-enable pop-up killer

These settings also affect the settings on your internet explorer.

Now once you’ve made your site add the link in on ougos.org on the far left on my links. It’ll take a day or two to get it approved. For now you can just earn credits for future uses.

There’s a link on ougos.org that says to put in your browser on your account page.

For me its going to be.
-http://ougos.org/beta/view.php?user=that1guy-

In the ougos browser go to surf – setup and place that there and hit ok.
Now go to tools-developers-analysis-six. Now you’ll be earning credits which will be used when you link is approved.

Sign Up for an ad site and start earning clicks

Duration : 0:5:32

Read more…

Related Articles:

Be the first to comment - What do you think?

What are Affiliate Pay Per Click Programs

Copyright (c) 2008 Charles Boustany

There are basically two forms of affiliate pay per click programs. It comes down to what side of the fence you are on! In this article let’s take a look at the two types of affiliate pay per click programs.

1. First of all you can make money as an affiliate signing up advertisers for various pay per click programs. Bidvertiser is one of the most popular PPC affiliate programs online today.

The commissions you can earn are based on the dollar amount of promotions each time an advertiser enrolls and begin advertising just by placing a banner on your website.

Another way to make money as an affiliate with a pay per click program would be joining companies such as Google Adsense and Yahoo Marketing. You get paid every time a visitor clicks on one of their advertisers showing up on your website. This is what makes these affiliate programs great.

They make it easy for you by giving you a small code to place on your various web pages. Google and Yahoo are so smart that they can match the advertisers that they have with the type of website that you offer.

2. Another way to use an affiliate pay per click program is to become an advertiser yourself. This can be an excellent way to drive traffic to your website because of how quickly you begin to get traffic.

You can get traffic almost instantly once you have your campaign set up and running. Depending on your budget you can rank very high for quality keywords if you are willing to bid for them.

If your budget is little lower, you may need to bid on a higher number of key words and pay less for each click to drive the same amount of traffic.

We should note that pay per click advertising is not a form of advertising you want to jump into without doing some research. One way to ensure you do not overspend your budget is to understand how these programs work.

Both Google and Yahoo offer excellent training tutorials that are worth your time spending to learn the ropes. Obviously more advanced courses can be purchased. They’ll go into even more detail on how to most effectively create a profitable pay click advertising campaign.

These are a couple of ways you can utilize affiliate pay per click programs. There are many great opportunities online today whether you do it as an affiliate to create cash flow for your business, or whether you choose to become an advertiser yourself.

Charles Boustany
http://www.articlesbase.com/internet-articles/what-are-affiliate-pay-per-click-programs-686153.html

Related Articles:

4 comments - What do you think?

Next Page »