Helping Consumers Buy Products that Reflect their Values; How Google’s Mobile…
Google Tech Talks
February, 8 2008
ABSTRACT
Internet searching and advertising increasingly plays a role in consumer decisions and purchases, yet pertinent information for making value-judgments is currently awkward to ferret out and certainly not universally accessible or useful. There is rarely a feedback loop aligning vendor or manufacturer’s environmental, social or governance policies with a shopper’s values, so shoppers, over time, rarely cause industries to change their behavior.
There needs to be a way for shoppers to aim their purchasing power at achieving social values of highest regional priority. There needs to be a way to accumulate and redeem "social values rewards". What’s missing is timely and impactful analysis of a candidate purchases’ impact on the Shopper’s family, region and planet (expressed according to their values), so that the purchaser can more easily make informed purchasing decisions.
With some modifications to Google ads and Google product search, Google could solidify the feedback loop and help consumers, by their actions, build a greener and better world.
Speaker: Bruce Cahan
Bruce B. Cahan, President Urban Logic, Inc. (a nonprofit organization)
Email: bcahan@urbanlogic.org
Bruce Cahan is an Ashoka Fellow, a social entrepreneur, a non-residential fellow of Stanford Law School’s Center for Internet and Society, a lawyer, and a banker.
In 1989, a steam pipe exploded outside his apartment building, spraying the neighborhood with 220 pounds of asbestos wrapping in an 18-story geyser of steam for several hours. After that, Bruce foresaw New York City’s need for geospatial preparedness, and founded Urban Logic, a New York nonprofit, to make America’s cities safer and sustainable. Bruce convinced New York to fund and build a multi-agency GIS basemap.
As a bond lawyer, he found $20+ million in the City’s capital budget to pay for its GIS utility.
NYC’s basemap was completed just 6 months before the tragic events of September 11th, 2001, and aided in coordinated response and recovery. In the months after September 11th, Bruce joined others at the City’s Command Center to organize and staff its Emergency Mapping and Data Center. His team supplied the Mayor’s Office, Fire, Police, EMS, military, public health, environment, news and other groups with up-to-date maps of rapidly changing conditions at Ground Zero and throughout Manhattan. Bruce was the catalyst for deploying OpenGIS’
SensorWeb project to monitor environmental conditions citywide, and other innovations.
Taking 9/11′s lessons, Bruce designed the federal OMB’s I-Team Initiative to strategically plan and implement spatial readiness across 49 states. Bruce’s knowledge of finance, law and organizational barriers to spatial awareness and urban innovation comes from researching and writing major studies for the federal government, including . Financing the National Spatial Data Infrastructure (FGDC 2000) . Aligning Investments in Environmental Monitoring and Management Information Systems (EPA 2002) . The Value Proposition for GeoSpatial One Stop (OMB 2004) . A Regional Portfolio Investor’s Toolkit (USGS 2006)
In 2005, Bruce moved to Silicon Valley to organize two market-driven mechanisms that support urban sustainability. The first he calls the Means MeterTM, a tool for socially-purposeful consumers to buy products that reflect their values. The second is a bank that amplifies the sustainable impacts of Means MeterTM consumers and their vendors. The bank will reward choices that grow Sustainable ResiliencyTM. Bruce’s bank would serve consumers, businesses, NGOs and governments. The bank would offer credit, insurance, investment and merchant banking services, and scale pricing and interest rates based on each customer’s impact on Sustainable ResiliencyTM.
Bruce graduated from The Wharton School of the University of Pennsylvania and Temple Law School. Bruce practiced law for 10 years with Weil, Gotshal & Manges in New York, where he specialized in structuring and negotiating complex corporate, bond, creditor’s rights and real estate finance and ot…
Duration : 0:50:6
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http://www.bestgoodinfo.com/best-mlm — Ways to Be the Best You Can Be in MLM
Discover how to be the best you can be in MLM to maximize your earning potential.
1. Choose an MLM program for a product or service that you actually use and with which you are personally passionate. It may be a dietary product, a cosmetic line or an insurance service.
2. Select an MLM program that best fits your lifestyle. Some programs require a full-time commitment every week.
3. Generate MLM leads constantly. A lead is a connection with a potential customer. Instead of waiting for customers to come to you, actively market yourself and generate leads in your downtime.
4. Educate yourself. Read all of the literature from your MLM company, attend training seminars and listen to educational conference calls.
5. Target the right customers. Mediocre MLM marketers target everyone they know, thinking that mass marketing will bring in a few customers. Don’t waste your time.
6. Become a leader. Unlike traditional marketing, MLM is about personally connecting with other individuals and requires markets to be assertive and to forge new relationships.
7. Embrace technology to extend your marketing potential and reach beyond your local community. Websites, email signatures and memberships on online forums in your industry can help you reach millions of new people.
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Duration : 0:2:7
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Which is the BEST online business opportunity?
I am talking about work at home, MLM, referral programs and the like.
The best network marketing company for you should be one that has characteristics that are necessary for YOUR SUCCESS, not the company’s success but YOUR SUCCESS. The best network marketing company must have at least 5 critical success factors in place in order to be a “good” company to consider joining.
Here are the five critical success factors that must be in place before you join any Network Marketing Company.
1.Does the company management have personal experience building their own networking organization? Have they done it with Integrity?
a.) Search Google for the owners of the company. Check these two websites: http://www.MLMwatchdog.com and http://www.imreportcard.com
b.) Do the owners have Integrity? Add the word ‘Scam’ to your search.
c.) Do the owners have a Corporate background or an in-the-field Network Marketing background?
d.) Read your "Policies & Procedures" and "Terms & Conditions"; both are part of your legal Contract
i.) Look for the word "Ongoing".
ii) Look for policies that strike you as "Unreasonable". Like "Termination, with or without cause"
iii.) Ask yourself "Does this contract protect me or the company?" "Is it clear which way it leans?"
v.) Rules of Thumb:
• The longer the contract, the greater the possibility that the policies important to you
are being hidden in "Legalese"!
2: Has the company passed the "early failure" Time Line? Are the company’s Products timed with the beginning of a massive trend of consumer demand?
a.) Beware of "ground floor opportunities" and start-up companies. 99% of companies don’t last two years.
b.) Avoid companies which have passed beyond their "momentum phase" and have become household names. (The realistic potential for big growth is gone)
3: Does the company have a Remarkable product at a reasonable price?
a. All MLM companies have a good product. But, there are others available that are just as good!
i.) It should be competitively priced.
b.) Warnings:
i.) If the product would not sell without the business opportunity attached, it is ILLEGAL.
ii.) If you can’t pay with a credit card and Must pay by cash or money order, it is ILLEGAL.
iii.) If distributors collect the money while the company stays at arm’s length, it is ILLEGAL.
iv.) If you MUST have a Retail Merchant’s account, the company is SCAMMING YOU.
v.) When you begin to justify your product to someone, You become a salesperson.
4: Does the Compensation Plan Pay Part-Timers?
a.) 95% of networkers are part-time people. The plan should ensure that people can make a decent income working a few hours per week.
b.) Beware of companies that advertise how many millionaires they have created. Make sure it’s not at the expense of those "at the bottom". Everyone should be able to benefit.
c.)Take the Comp Plan Test – Ask yourself this question:
"How many people do I need on my Team to earn a recurring income check of $500 per month?"
There are companies out there that require as many as 500 and as few as 20. If your up-line won’t or can’t answer this basic question, You should Run.
d.) If a company stresses "Recruit, Recruit, Recruit!", You should "Run, Run, Run!"
5: Does your Mentor offer a System for Success that will work for You?
a.) The team you join must have a system in place that will work for everyone who uses it.
b.) There must be complete resources available; books, videos and audios explaining the system.
c.) Personal development should have a big emphasis in the system. This is a relationship business, the more you know about yourself, the better you’ll relate to your clients and customers.
There are some really good Network Marketing Companies in the industry but unless you are experienced, finding them is like looking for a needle in a haystack. If you would like to see the company I partner with you can check out my personal site http://alanyoungsing.com for the link.
Best of luck in your search.
Alan Young Sing
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Duration : 0:10:1
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How To Evaluate And Select The Best Affiliate Programs To Promote
Horror stories abound about affiliate programs and networks that don’t live up to promises. Many of these stories are always related in some way to illegal programs or pyramid schemes and scams.
You must try to avoid these programs at all cost, and to do that, you must find high quality programs that offer excellent products and service that you can readily endorse and be proud of. There is already enough proof online to support the fact that these affiliate programs and honorable companies exist.
Participating in marketing affiliate programs allow you to work part-time from home and earn additional income. You get the opportunity to build and create residual income. You become an owner of a small business. Many entrepreneurs have become wealthy from marketing affiliate programs online.
To choose a good affiliate program, take note of the following time tested suggestions.
You should love the program and product that you will be promoting. This should be one of those programs that you can’t wait to get your hands on and can’t wait to show and tell friends and relatives about. This will be a product you will purchase and use personally. If this is the case, there could be many others like yourself who are also awed by this particular affiliate program along with the products.
The quality of the program must be excellent with an established reputable company. This company should be a leader in that particular industry. Knowing this, you can be assured that the standard of the program will be high.
Look for companies that offer real and useful products. Get testimonials, contact some users of the product, research your chosen product before endorsing it. If possible, track down some of the affiliate members and customers and get their opinion on the credibility of the product and the program itself.
Be sure that this program caters to a wide audience to ensure continuous demand for both the product and opportunity. Join forums related to your particular niche and participate and ask pointed questions, you will be amazed at the quality of feedback.
The compensation plan should payout a high percentage of 30-40% or more to the affiliates. You must make sure you’re paid handsomely for all your effort advertising and driving traffic to the company’s website and producing the sales. Stay away from those programs that do not reward substantially for your efforts.
Avoid affiliate programs that set minimum quotas that you must fill or sales targets. Many of these affiliate programs even impose pre-requisites you must meet, before you get paid your hard earned commissions.
Select programs that offer many tools and resources to help you build your business. All affiliate programs are not equal, therefore, search and choose the ones with lots of helpful and usable tools.
The program you decide on should have a proven system to allow you to check your referrals and commission 24 hours a day online, a strong incentive for members to stay with the program with consistent product upgrades and program improvements.
Be sure to immerse yourself in total knowledge of your product and the affiliate program that you are marketing. Knowing your business inside out is a sure way to success, promoting your program on and off-line.
Selvyn Patterson
http://www.articlesbase.com/business-opportunities-articles/how-to-evaluate-and-select-the-best-affiliate-programs-to-promote-63164.html
