Google AdWords – How to Write Effective Ad Copy
It’s true that Google Adwords has been around for close to ten years, and in that time has become extremely successful and still preferred by millions of advertisers. If we had to choose one thing to be able to do well when it came to advertising, that one thing would be writing excellent advertising copy. If your PPC conversions are tanking horribly, then you’ll need to finish this article so you can wrap your head around the three killer Adwords ad copy tips we’re about to share with you. And for killer strategies of this you must to read this Bonus for The Blueprint Project post to find out.
When writing your AdWords ad copy you need to be specific. Never use any kind of template for your PPC ads because it’s just a recipe for dismal results. Your aim should be to keep your copy as specific and targeted as possible. This is important because you want your customers to get the right message and that can only happen when your copy is not generic in nature. Want an example? Ok, a shirt company imports shirts and sells them; shirts of all kinds, colors, purposes, patterns, etc, etc. Well, what you will need to do is create unique ads for each keyword group, and the ads need to be specific. But how do you really achieve this in the best possible way? Well, we just told you because each main keyword phrase, you’ll have to look at them and decide on this, will have it’s very own ad group; and then you merely write an ad pertaining to each ad group. Breaking it down and organizing your campaigns in this manner will give you the greatest chance for good results. Higher conversions will follow if you can find something about your business or product that is highly distinctive and serves to separate you from the other competitors. There are many advertisers who believe that you can succeed in your PPC campaign if you simply copy ads of the top advertisers. You’ll have a tough time convincing people you are distinctive when you copy ads from other marketers. Howeve, what we do always recommend is that you just learn from other PPC ads, and you can even get ideas for your own. If you want to try it out, then that’s fine and you can just test it. When you search on Google, you’ll find many ads that look duplicate with only a few minor changes here and there. This isn’t really helpful for advertisers because the person searching will get confused seeing the same ads lined up in one place. Unique ads perform better, but no matter what you can always do your own testing. And you can to learn more techniques wiht this great The Blueprint Project Black Edition Bonuses system that is soon to be releadsed.
Your ad makes the very first impression on people, so it is important to put your best foot forward. What that simply means is always double check and proof read your ads for unnecessary spelling, grammar errors, etc. Never allow this to happen because it’s easy to avoid, and it will only decrease your CTR’s. For instance, you’ll see that the words are not capitalized, a couple of spelling mistakes, etc. You can split test ads as much as you want, and you should, but never screw around in the ad copy. In other words, you need to grab the attention of your potential customer through that small ad. Just remember that your ad has different components, and they must work together as a team. For example, you should capitalize the first letter of all the words in your ad copy as it makes it look attractive.
We hope the Adwords ad copy tips we’ve discussed will be of good service to you, but do remember that the secret to success with PPC is solid knowledge about the method as well as writing solid ad copy. The ability to kick-out great ad copy on demand takes work and effort, so do stick with it and eventually you will see results.
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