Helping Consumers Buy Products that Reflect their Values; How Google’s Mobile…
Google Tech Talks
February, 8 2008
ABSTRACT
Internet searching and advertising increasingly plays a role in consumer decisions and purchases, yet pertinent information for making value-judgments is currently awkward to ferret out and certainly not universally accessible or useful. There is rarely a feedback loop aligning vendor or manufacturer’s environmental, social or governance policies with a shopper’s values, so shoppers, over time, rarely cause industries to change their behavior.
There needs to be a way for shoppers to aim their purchasing power at achieving social values of highest regional priority. There needs to be a way to accumulate and redeem "social values rewards". What’s missing is timely and impactful analysis of a candidate purchases’ impact on the Shopper’s family, region and planet (expressed according to their values), so that the purchaser can more easily make informed purchasing decisions.
With some modifications to Google ads and Google product search, Google could solidify the feedback loop and help consumers, by their actions, build a greener and better world.
Speaker: Bruce Cahan
Bruce B. Cahan, President Urban Logic, Inc. (a nonprofit organization)
Email: bcahan@urbanlogic.org
Bruce Cahan is an Ashoka Fellow, a social entrepreneur, a non-residential fellow of Stanford Law School’s Center for Internet and Society, a lawyer, and a banker.
In 1989, a steam pipe exploded outside his apartment building, spraying the neighborhood with 220 pounds of asbestos wrapping in an 18-story geyser of steam for several hours. After that, Bruce foresaw New York City’s need for geospatial preparedness, and founded Urban Logic, a New York nonprofit, to make America’s cities safer and sustainable. Bruce convinced New York to fund and build a multi-agency GIS basemap.
As a bond lawyer, he found $20+ million in the City’s capital budget to pay for its GIS utility.
NYC’s basemap was completed just 6 months before the tragic events of September 11th, 2001, and aided in coordinated response and recovery. In the months after September 11th, Bruce joined others at the City’s Command Center to organize and staff its Emergency Mapping and Data Center. His team supplied the Mayor’s Office, Fire, Police, EMS, military, public health, environment, news and other groups with up-to-date maps of rapidly changing conditions at Ground Zero and throughout Manhattan. Bruce was the catalyst for deploying OpenGIS’
SensorWeb project to monitor environmental conditions citywide, and other innovations.
Taking 9/11′s lessons, Bruce designed the federal OMB’s I-Team Initiative to strategically plan and implement spatial readiness across 49 states. Bruce’s knowledge of finance, law and organizational barriers to spatial awareness and urban innovation comes from researching and writing major studies for the federal government, including . Financing the National Spatial Data Infrastructure (FGDC 2000) . Aligning Investments in Environmental Monitoring and Management Information Systems (EPA 2002) . The Value Proposition for GeoSpatial One Stop (OMB 2004) . A Regional Portfolio Investor’s Toolkit (USGS 2006)
In 2005, Bruce moved to Silicon Valley to organize two market-driven mechanisms that support urban sustainability. The first he calls the Means MeterTM, a tool for socially-purposeful consumers to buy products that reflect their values. The second is a bank that amplifies the sustainable impacts of Means MeterTM consumers and their vendors. The bank will reward choices that grow Sustainable ResiliencyTM. Bruce’s bank would serve consumers, businesses, NGOs and governments. The bank would offer credit, insurance, investment and merchant banking services, and scale pricing and interest rates based on each customer’s impact on Sustainable ResiliencyTM.
Bruce graduated from The Wharton School of the University of Pennsylvania and Temple Law School. Bruce practiced law for 10 years with Weil, Gotshal & Manges in New York, where he specialized in structuring and negotiating complex corporate, bond, creditor’s rights and real estate finance and ot…
Duration : 0:50:6
Related Articles:
Best MLM Business | MLM Network Marketing
http://www.bestgoodinfo.com/best-mlm — Ways to Be the Best You Can Be in MLM
Discover how to be the best you can be in MLM to maximize your earning potential.
1. Choose an MLM program for a product or service that you actually use and with which you are personally passionate. It may be a dietary product, a cosmetic line or an insurance service.
2. Select an MLM program that best fits your lifestyle. Some programs require a full-time commitment every week.
3. Generate MLM leads constantly. A lead is a connection with a potential customer. Instead of waiting for customers to come to you, actively market yourself and generate leads in your downtime.
4. Educate yourself. Read all of the literature from your MLM company, attend training seminars and listen to educational conference calls.
5. Target the right customers. Mediocre MLM marketers target everyone they know, thinking that mass marketing will bring in a few customers. Don’t waste your time.
6. Become a leader. Unlike traditional marketing, MLM is about personally connecting with other individuals and requires markets to be assertive and to forge new relationships.
7. Embrace technology to extend your marketing potential and reach beyond your local community. Websites, email signatures and memberships on online forums in your industry can help you reach millions of new people.
To learn more about Best MLM Business, please visit:
http://www.bestgoodinfo.com/best-mlm
Duration : 0:2:7
Related Articles:
Jane+Finch Community Engagement Coordinator-OHRC+TPSB+TPS Partnership
Public Question from http://outofboundsjf.org
Rev Sky (Starr) , Community Engagement Coordinator (Jane & Finch)
Phone: 647-724-5114
EMail: skystarr@yahoo.ca
Media advisory,
Monday, May 17, 2010, 11:50 a.m.,
St. Lawrence Hall, 155 King Street East, The Great Hall, third floor,
TPS, TPSB and Ontario Human Rights Commission
celebrate new milestone
Broadcast time: 17:00
Sunday, May 16, 2010
Public Information
416−808−7100
A major joint initiative between the Toronto Police Service (TPS), the Toronto Police Services Board (TPSB), and the Ontario Human Rights Commission (OHRC) to bring about institutional change in combating racism and discrimination celebrates a new milestone.
An event celebrating the projects completion is being held today at 11:50 a.m, at St. Lawrence Hall.
Toronto Mayor David Miller will be the keynote speaker.
The Human Rights Project Charter, launched in 2007, arose out of a need to address human rights concerns about police that were being brought before the Human Rights Tribunal of Ontario. The three−year project involved a working group of staff from each of the three organizations.
Their task was to look at human rights issues in the employment policies and
the delivery of police services. In particular, the working group examined recruitment, selection, promotion &retention, police learning, accountability and public education. A series of strategies to deal with each area was developed. The partners agree that, through research, analysis, dialogue and the exchange of new ideas, real progress has been achieved in all these areas.
“This unique project has enabled the Toronto Police Service to learn a great deal about how it can deliver its services in a fair, equitable and bias−free manner and respond better to, and reflect, the communities it serves,” Chief Bill Blair said. “I am confident that the relationships we have established through this partnership will be long−lasting as we continue to work
together to provide quality policing services to all Torontonians.”
Toronto Police Services Board Chair Alok Mukherjee said: “We are proud of this Project Charter and the cooperative way in which we have all established productive working relationships with the Ontario Human Rights Commission. Our efforts through this joint venture will ensure that the Toronto Police Service continues to provide effective policing that is accountable and sensitive to community needs,” Mukherjee said. “The benefits of this
project will no doubt continue to be felt for years to come.”
Chief Commissioner Barbara Hall said: “I am delighted with the many positive results that have come out of this unique partnership project and the constructive steps that the Toronto Police Service and the Toronto Police Services Board have taken to address human rights concerns.
While there is still work to do, this project serves as an ideal example of how such partnerships can help others also create a culture of human rights within their organizations.”
Participants will be available for interviews after the event.
For more information, please contact:
Sandy Adelson − Senior Advisor for Policy and Communications
Toronto Police Services Board
Tel: 416−808−8090
Afroze Edwards − Senior Communications Officer
Ontario Human Rights Commission
Tel: 416−314−4528
Inspector Anil Anand
Public Information
Tel: 416−808−7100
George Christopoulos, Public Information, for for the Ontario Human Rights Commission
Video by Cst Scott Mills, Toronto Police Service Public Information Unit Social Media Relations Officer
Duration : 0:3:51
Related Articles:
Location Based Marketing
http://www.toputop.com : Toputop.com is a leading internet marketing company in India offering professional SEO services , search engine optimization services , Social Media Marketing Services.
Duration : 0:0:51
Related Articles:
Are You Using The Correct Internet Marketing Sales Blueprint For Success Online?
http://www.GrowthOfWealth.com Are you using the correct internet marketing sales blueprint for success online? There are some legitimate marketing systems online but unfortunately there are also some shady marketing systems that teach people the WRONG way to market online. Learn about a online education and marketing platform that has ALL the training, marketing, leadership, and self growth development (your very own internet marketing sales blueprint for success online) you need to create your own time, and freedom from the comfort of your home.
internet marketing sales blueprint, blueprint for success online, step by step blueprint, top online coach and mentor, take control of you future, ceo, mlm training, mlm coaching, corporate america, income from home, ceo income, residual income, residual income opportunity, network marketing business, legitimate residual income, carbon copy pro, randall wiley
Duration : 0:5:7
Related Articles:
The real estate in Utah is beautiful and affordable
Utah is a place where you can climb to the top of a mountain today and water raft tomorrow. Utah is a place where families are not only welcomed but embraced. The wide open spaces of Saratoga Springs is waiting for you to move on up. This is the real estate market to be in.
Sitting on the north shore of beautiful Lake Utah, Saratoga Springs has a beautiful scenic view no matter which direction you turn. This is the place to be whether you want a vacation home, a place to retire or raise a family. The wide range of housing options and the amazing prices make this place a hidden gem in the real estate world.
If this weren’t enough, the government is offering tax credits of up to $8,000 to first time homebuyers and $6,500 to move up buyers. This makes the move to Saratoga Springs Utah basically a no brainer. I mean great prices along with a tax credit for doing something you would do anyway. It just doesn’t get any better than this.
So take advantage of this once in a lifetime opportunity and go to homes for sale utah county. The deals are just waiting for you. This will be the best decision you ever made.
This is sponsered content. The information contained in this post is the opinion of the author.
