Free Web Traffic Tips for Web Sites
Give freebies. Who doesn’t like a freebie?! Online freebies are commonplace and they leave the visitor wanting more when they are well written and informative introductory materials. Consider such freebies as:
- Giving away an eBook with your ad on it. Allow your visitors to also give the freebie away. This’ll increase your ad exposure and increase web traffic to your website at the same time;
- Holding free online classes or seminars. They could be held in your website’s chat room. The idea of "live" information will definitely entice people to visit your website. You will become known as an expert on the topic.
- Giving visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.
- Letting visitors download free software such as freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.
- Targeting specific groups who might worry about using the internet with free classes in using it on your site – senior citizens, busy workers etc. might find these convenient and alluring.
- Offering free online services or utilities from your website. For instance, they could be search engine submitting, copywriting proofreading etc. The service or utility should be helpful to your target audience.
- Giving free consulting to people who visit your website. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.
- Offering a free start-up package that has a finite time; enough time for the customer to practice with your online product and like it enough to pay for continued use.
- Sending out free CD-Roms, CDs, DVDs etc. that contain starter packs or teasers to encourage the customer to use your site more.
- Offering free screensavers or templates for business cards, cards, writing paper etc., anything that a customer can print out.
Here are 40 simple actions you can take to get started.
1. Your website design is the first impression. Make sure it is
professional and relevant to the subject matter.
2. Navigation must be intuitive. If visitors can’t find what they are
looking for easily, they will question your competence in providing
what they want.
3. Make the website personal by giving it its own tone and voice.
People buy people.
4. Follow the HEART rule of creating online content. (Reminder: HEART
stands for Honest, Exclusive, Accurate, Relevant and Timely.)
5. Use language that is appropriate to the audience. It will build empathy.
6. Regularly add new content to your site. It shows that the business
is alive and kicking.
7. Review all links. Doubts will quickly form in your visitors’ minds
if links don’t work or, worse still, take them to error pages.
8. Good grammar and spelling matter. Errors give the impression of
sloppiness and carelessness.
9. Don’t make outrageous and unbelievable claims, like "Read this blog
and you’ll be a millionaire by the end of the week." People are used
to scams, get-rich-quick schemes and rip-offs.
10. Publish REAL testimonials and third-party endorsements. Try to
always use real names and link to websites where possible. Some sites
show images of letters sent by happy customers.
11. Publish case studies about customers you have helped, who use your
product, etc.
12. Don’t put down, curse or insult competitors. It’s unprofessional.
It is better to offer an objective comparison of competitive services
or products.
13. Focus on building your long-term reputation, not on making quick sales.
14. Write articles for humans, not search engines.
15. Make your ‘About Us’ page personal and comprehensive. It plays an
important part in making visitors feel comfortable that real people
are behind the site.
16. Publish your photo or the photos of the key people involved with
the site. Again, this reinforces the fact that there are real people
behind the screenshots.
17. Clearly identify who is behind the site. Nothing creates more
suspicion than a site that tries to hide the identity of its
publishers.
18. on the ‘Contact Us’ page, provide an email form, telephone
number, fax and address of the company. In <?xml:namespace prefix =
st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:place
w:st="on">Europe</st1:place>, it is a legal requirement for sites
taking funds, but even sites driven by advertising will benefit from
openness.
19. Provide a telephone number that people can call and talk to a person.
20. Provide Web addresses linked to the website domain, not addresses
from free webmail services such as Hotmail and Gmail.
.
21. Think carefully about reciprocal links. If your site is about
organic food and you have links to Party Poker, people are going to
question your integrity.
22. Think carefully about the adverts you display on your site.
Ensure that they are relevant to your subject and audience.
23. Write and publish your privacy policy. Be clear about what you
will and will not do with any personal data you collect. State that
you adhere to all data protection laws. Make it easy to read and don’t
use legal gobbledygook.
24. Write and publish a security policy. State what measures you take
to ensure that all transactions are secure as well as how well you
handle customers data.
25. Ensure that you have a security and privacy policy which is linked
from the footer on every page. Make the link more prominent on all
the order pages.
26. Clearly publish your guarantee. I would recommend making it a 100%
money-back guarantee if possible.
27. Clearly state your refund and returns policy.
28. If you use PayPal, put the PayPal logo on your site. If you have
a merchant services account with a major bank like Citibank or HSBC,
put its logo on your site.
29. Use Google search on your site for two reasons. First, it is a
great search solution which will help your visitors find what they are
looking for. Second, having the Google name on your site instills
trust.
30 If there are well-known industry associations for your subject,
join up and put their logos on your site.
31. Have a forum on your site and respond quickly to questions. Have
the attitude that you are happy to help others without receiving
immediate reward. As the old saying goes, ‘Givers always gain.’
32. Allow people to comment on articles. Interactivity and an
exchange of views build community and a sense of involvement.
33. If people provide constructive criticism or comments in the forum,
don’t delete them, but respond with your point of view.
34. Use the words ‘secure website’ whenever you try to get any
information from visitors, including newsletter sign-ups, forum input
and payment.
35. on every page, state, "We take your privacy and security very
seriously." Link the statement to the security and privacy policy.
36. If you are selling a subscription, offer a low-cost, entry-level
option. This could be a one-day taster, ‘a week before billing
starts’ or a monthly trial.
37. only ask for information from customers that you really need. For
example, for an email newsletter sign-up, the only information you
REALLY need is an email address, so that is all you should ask for.
38. If you have pricing on your website, make it transparent. I
recently went to buy a book which was advertised for $10. When I
checked out, they added tax, post and packaging, and the final bill
was $19.50. I didn’t buy it as I felt they had deliberately tried to
mislead me.
39. Start a small newsletter of your company/services & circulate it
among your clients/employees. Also, publish it on your website
regularly.
40. Allow people to "unsubscribe" from your mailing list. This may
sound very obvious, but I have found that many websites still don’t
follow it.
Maheshg
http://www.articlesbase.com/internet-marketing-articles/free-web-traffic-tips-for-web-sites-705871.html
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12 Easy Ways To Generate Massive Website Traffic, FREE!
Everyone who aspire to work on the internet do so while facing the same problems as for as trying to find ways to grow their businesses. One of the main obstacles to overcome and conquer if one is to be successful in internet marketing is website traffic. There are many ways of which to generate web site traffic without breaking the bank. This article will show how easy it is to do in 12 ways. Some are free and others are paid.
* One of the most commonly used ways to get traffic is to use classified ads. Advertising can be done for free or paid using this method and the range is endless. Classified ads, like the internet, can be utilized practically all over the world and most let you use pictures & images too. This is also a great offline way to generate web site traffic.
* Using Forums is a tremendously effective form of advertising in which you would join various forums, preferably relevant to your interests, where you can put your product or service in your signature file and just start making friends or help solving problems around the site. Your sig file will be left where ever you make a post. Another great way to advertise among lots of people who share your interests in a particular niche.
* There are also Search Engine Submissions. To be indexed by search engines is truly an important step in positioning your site, product or service in front of potentially millions of viewers if done so correctly. There is a technique to it but you can expect a very powerful out come. Obtaining web page traffic in this manner can be done free or paid.
* FFA site submissions is yet another free or paid avenue for lots of potential visitors to your site.
* Traffic Exchanges can be free if you have the time to sit and surf for credits. I’ve never had much luck from this type of advertising. You may purchase credits if you don’t have the time to sit and surf.
* Article Submissions are still another free or paid way, more commonly used than anything else because it has a viral way of spreading over the entire internet via article directories where people come searching for articles to use in blogs, webpages, websites and other applications to help draw interest to users businesses and products and when done so, if done so correctly, when articles get used over and over again your bio box with your website info should go with them increasing your chances of being seen from someone elses website. This can be a great way to generate web site traffic and it’s generally more targeted because people of relevant interests are the ones who will be using the articles.
* Social Networking Sites are flooded with a mixture of curious people just waiting, and are eager, to socialize and in doing so, much like the forum technique mentioned above, can be used to drive huge amounts of traffic right straight to your product or service. Again joining relevant sites is key here.
* Don’t forget to Advertise on Social Video Sites as they have the same prospect pulling potential as the forum, or social networking sites have. Relevancy is key or something of commonality.
* Advertising using safelists is a safe way to use mail out techniques. Safelists are groups of people who are all members that, upon signing up, gives other members the O.K. to mail offers to them without emailing problems and spam complaints. These type of lists are generally Double Opted in to each other.
* Blogging is another widely used way to generate web site traffic in large volumes free!
* Pay-Per-Click Advertising is a very well used more familiar way to get targeted traffic almost instantly. Here you pay for every click that you get via search engine campaigns that you set up within your search engine account like Googles Adwords.
* Paid solo and Ezine ads are everywhere and can get a torrent of traffic to your site after a campaign has been set up in a magazine or on an Ezine website. Last but not least Free Banner Exchange sites where you display peoples banners on your blog or website and the banner’s network site displaying your banner on their network of sites. This can be very effective and it’s free.
Donald Whitehead
http://www.articlesbase.com/internet-articles/12-easy-ways-to-generate-massive-website-traffic-free-1266802.html
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