Building Brand Equity

To develop a strong brand, a business needs to embrace a consistent brand DNA that regularly reveals the following core routines: Fiji Water is the perfect example of a brand that has developed a brand identity and built a constant trustworthiness in the market. Fiji Water has a special color palette, a logo style that is constant across various media, a continuous message that reveals the advantages of the trademark name to consumers and a strong marketing program that helps to expand the brand. Branding that follows the audience also helps consumers to associate the trademark name with an extra advantage. Branding also requires a reliable use of color in order to develop a visual balance and improve the brand identity.

To establish a strong trademark name, a company needs to accept a constant brand DNA that frequently shows the following core practices: Fiji Water is the best example of a brand name that has established a brand identity and developed a consistent track record in the market. Fiji Water has a distinct color pattern, a logo that is constant across different media, a consistent message that expresses the advantages of the brand name to consumers and a strong marketing program that helps to spread out the brand name. Branding that is consistent with the audience likewise helps consumers to associate the brand name with an additional benefit.

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