Building Brand Equity

To develop a strong brand, a business needs to embrace a consistent brand DNA that regularly reveals the following core routines: Fiji Water is the perfect example of a brand that has developed a brand identity and built a constant trustworthiness in the market. Fiji Water has a special color palette, a logo style that […]

An Overview of Search Engine Optimization (SEO)

Search engine optimization (SEM) is the strategy of enhancing the quality and volume of website traffic from search engines through natural search outcomes. Obtaining optimum ranking in the search engines such as Google needs a sound method, carried out in parallel with reliable search engine optimization practices. Browse engine optimization (SEM) is the method of […]

My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you…

How Google’s Bert Update Will Affect Content Marketing

Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of…