Pinterest’s Emotional Well-Being Activities Debut in 9 More Countries

The emotional well-being activities Pinterest introduced for its search experience in the U.S. last July are being extended to nine more countries. Pinterest revealed last July that Pinners in the U.S. who searched for terms indicating that they may be struggling–such as “stress quotes” and “work anxiety”–would see well-being activities…

Freeform Is Using Events to Drive Viewership While Streaming ‘Everything’

Freeform president Tom Ascheim knows young people are watching television differently, but they’re still tuning into linear–as long as his network programs events to drive viewership, that is. At the Television Critics Association’s winter press tour in Pasadena, Calif., Ascheim said that 31 Nights of Halloween and 25 Days of…

Journal House Returns to Davos as WSJ Expands Experiential Marketing

The Journal House–The Wall Street Journal’s big experiential marketing play–is returning to the World Economic Forum’s annual meeting, kicking off Tuesday in Davos. This marks the second year the storied outlet has brought its traveling show to the global elite retreat in the Swiss Alps. “It’s a really vibrant, important…

Peacock Sets National Debut Date of July 15, and Its Lowest Tier Will Be Free

Peacock, NBCUniversal’s big streaming bet on the future of television, will officially debut nationally on July 15, and, in an effort to build out a primarily ad-supported business for it and parent company, Comcast, the streaming service’s lowest tier will be entirely free. NBCUniversal unveiled details about the service–including Peacock’s…

How Marketing Software Can Transform Your Online Business

How do companies navigate the In the modern era, marketing has evolved. There is now “traditional” marketing, and then there is the almost entirely different field of digital marketing. The former uses methods like flyers, TV, and radio while the latter relies on the Internet, smartphones, social media , and…

25 Best Promotional Giveaway Ideas People Will Love

Promotional giveaways are one of the oldest marketing tricks in the book, and they’re still as effective as ever. Giveaways aren’t So you’re planning your next big giveaway, or you’re looking for prizes that do the dual job of rewarding your winners and bringing attention to your brand. …