If you’re a marketer or a small company trying to be found online, then there’s a good chance that you will currently spend a fair period of time performing SEO and probably setting up PPC campaigns.
SEO is ‘search engine optimization’ and it is the entire process of building up your links along with your site content in order to make your internet site more discoverable through Google. It will help more potential customers find your website, that will lead to more folks buying from you (at least that is the plan!).
PPC meanwhile is ‘Pay Per Click’ and it is a method of advertising where you merely pay for adverts which actually get clicked. Often this may mean paying for adverts that may show up on Google searches, which you do using the Google AdWords advertising network.
But why wouldn’t you only give attention to Google?
Because actually, there are a great number of reasons to wake up to Bing and Microsoft. Here’s why…
The present Lay ‘o the Land
The main reason that most individuals will focus nearly all their efforts on Google is they know Google has by far the greatest share of search traffic. This will be indeed true however it’s never as much of a majority while you might think.
Because actually, Bing owns 20% of search traffic while Yahoo (that will be run on Bing) earns 10%. In the event that you aren’t paying any attention to Bing then, that means that you’re walking away from an astonishing 30% of one’s visitors. This might be something you would not do in any other section of business, so just why do it now?
What’s more, is that Bing is really less competitive than Google for advertising. Seeing as PPC works on a ‘bidding system’ (whereby you set a maximum amount you’re willing to pay for each click and not pay a lot more than that), this means you’ll wind up paying less for similar level of clicks on Bing.
Exactly how much less? 33.5%. Which means with the exact same budget, you really can afford 33.5% more visitors! That makes a big difference to your organization.
The Future of Microsoft
But more to the point, you really need to be putting all your valuable eggs in a single basket and entirely ignoring the chance that someday this may all change. And there is lots of reason to suspect that Microsoft might some day have a more impressive stake in search. After all, its market share happens to be growing and that’s without considering all of the steps it’s making within the right direction.
For example, Microsoft now makes lots of hardware. The outer lining type of computers is extremely popular and rumors about a ‘Surface Phone’ may also be quite interesting. You then have the Xbox One as well as things like the Microsoft Band.
Most of these use Bing given that default search option and all of them use Cortana. So what does Cortana do if it can’t answer a concern? It loads a Bing search and puts you on that page!
Microsoft and Bing are continuing to develop, so why not attempt to get a headstart there now?